Assistant Editor
Feefo, the global feedback engine, has appointed digital agency Delete to redesign its main consumer touchpoints as part of a wider remit of the business, placing greater emphasis on customer experience.
The consumer ratings and reviews platform, which currently provides verified customer reviews for over 3,000 businesses in the UK and abroad including Expedia, The White Company and AXA is looking to extend its reach to a wider consumer audience.
As part of the agreement, Delete will work with Feefo to improve the UX of the customer review processes and create a more compelling platform for merchants to present their ratings and reviews, with a strong focus on mobile optimisation.
The ‘war on sugar’ has been building momentum for some time, but Osborne’s Budget announcement of a tax on sugary drinks has propelled the issue forward.
Inevitably, questions about food brands are now starting to emerge, and the statement made by Mars last week - that some products shouldn’t be eaten more than once a week due to high sugar and salt content - was a bold but clever move that starts to scratch the surface of the myriad issues the FMCG industry as a whole will need to tackle, and soon.
The Institute of Promotional Marketing (IPM) has announced its annual COGS Awards are now open for entries. The IPM COGS Awards are designed to reward [more…]
Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners at last night’s annual IPM Awards, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.
This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Tuesday 14th June at London Hilton (Park Lane), showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry. The Awards celebrate over 30 categories covering Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners [more…]
Visualise, the virtual reality specialist, today announces its latest VR experience with Inception VR (currently in beta phase), a leading publisher and destination for VR entertainment content, having filmed and produced a cinematic stereoscopic 360 music video for singer songwriter Kyla La Grange’s latest single, Hummingbird. [more…]
Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance.
With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. It was the first to market to introduce user scoring in 2001; automate Facebook ads; offer portfolio optimisation for display; and to introduce cross channel attribution through their digital marketing suite. [more…]
CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations Manager.
The content driven website, that delivers customer insight to hundreds of dealerships, has made the appointments as an increasing amount of dealers and manufacturers are leveraging the qualified leads that its research delivers.
Leeds Beckett University has re-appointed digital agency Delete to develop its wider digital offering following the transformation of the main University website and online prospectus.
The contract, which has been extended for a minimum of two years, will see both parties working together to develop the user experience for prospective, current and past students with a focus on delivering personalised and relevant experiences across all digital touchpoints.
Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.
Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.
The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]
The Institute of Promotional Marketing (IPM) is announcing the return of its Incentive and Motivation Diploma, starting on 23rd May 2016. This new intake follows the phenomenal success of its graduating class of 2015.
With investment in people becoming an increasingly crucial focus for all business, and in the marketing industry especially, many employers are recognising the need to grasp the 'Millennial Opportunity' to nurture and extend the training of teams to help attract, retain and motivate the very best talent available.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
