TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Assistant Editor

The shelf is the last line of defence in the war on sugar / Anthony Earley, Director, Lick Creative

The ‘war on sugar’ has been building momentum for some time, but Osborne’s Budget announcement of a tax on sugary drinks has propelled the issue forward. Inevitably, questions about food brands are now starting to emerge, and the statement made

The shelf is the last line of defence in the war on sugar / Anthony Earley, Director, Lick Creative Read More »

Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners at last night’s annual IPM Awards, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively. This year’s

Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016 Read More »

Visualise & Inception VR deliver 3D 360 music video for singer songwriter, Kyla La Grange

Visualise, the virtual reality specialist, today announces its latest VR experience with Inception VR (currently in beta phase), a leading publisher and destination for VR entertainment content, having filmed and produced a cinematic stereoscopic 360 music video for singer songwriter

Visualise & Inception VR deliver 3D 360 music video for singer songwriter, Kyla La Grange Read More »

IgnitionOne appoints Limelight to boost positioning in UK market

Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance. With a global footprint

IgnitionOne appoints Limelight to boost positioning in UK market Read More »

Movers & Groovers: CarKeys.co.uk adds to its executive team

CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations Manager. The content driven website, that delivers customer insight to hundreds of dealerships, has made

Movers & Groovers: CarKeys.co.uk adds to its executive team Read More »

Leeds Beckett University re-appoints Delete as its digital partner

Leeds Beckett University has re-appointed digital agency Delete to develop its wider digital offering following the transformation of the main University website and online prospectus. The contract, which has been extended for a minimum of two years, will see both

Leeds Beckett University re-appoints Delete as its digital partner Read More »

Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays. Created by creative and digital agency Catch, #CatsOnAPlane sees a

Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane Read More »

Last call to enrol for IPM Incentive and Motivation Diploma 2016

The Institute of Promotional Marketing (IPM) is announcing the return of its Incentive and Motivation Diploma, starting on 23rd May 2016. This new intake follows the phenomenal success of its graduating class of 2015. With investment in people becoming an

Last call to enrol for IPM Incentive and Motivation Diploma 2016 Read More »