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How can a DMP help unite the marketing and advertising eco-system?

by on January 7, 2016

Data is without question any brands biggest asset outside of its customer base. However, a brands ability to use the data it has available to enhance the experience of its customers can be difficult without the necessary talent and infrastructure to utilise it in the most effective way possible.

If a brand doesn’t understand its customers something is going seriously wrong. It won’t be able to positively influence them, add value to their lives or provide them with the information they need at, or before, the point they interact with them. These factors are true of both the marketing materials and advertising campaigns customers will interact with. [more…]