Get in Touch

promoveritas

3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

by on July 26, 2016

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

[more…]

Football Blunders : Chesterfield FC apologise for faking prize draw winner

Football Blunders : Chesterfield FC apologise for faking prize draw winner

by on July 20, 2016

The winner of a Chesterfield Football Club promotion giving away a place at the club’s pre-season training camp was found to be fake by eagle-eyed supporters.

[more…]

“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]