Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
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Finding & understanding available information to accelerate growthMany organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.
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High quality content – well-researched and organised content delivered in a customer-friendly way – is what your future prospects are seeking.
They’re inundated with mountains of information every day; if you help them solve the information overload, they’re far more likely to trust you. In today’s opt-in marketplace, building trust is necessary before a sale takes place.
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By Brian Bowman, CEO of ConsumerAcquisition.com
Need to feed the creative beast?
Most advertisers do. Creative fatigue sets in fast... and the larger your ad spend, the faster it sets in.
But creative fatigue actually isn’t your biggest problem. Your biggest problem is maintaining ROAS (return on ad spend). It’s in developing mobile creative good enough to replace your top-performing ads.
From large-scale, , every business is vulnerable to the possibility of declining revenue and a shortage of clients.
If your agency is experiencing a difficult time, it’s important that you try and stop the landslide in its tracks; losing clients or employees during a tricky time could be devastating for your business.
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New: Coors Light is looking for the next generation of light beer drinkers and has unveiled a new campaign that speaks to millennials and Gen Z.
The concept is that, in an always on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment, and Coors Light is positioning itself as that moment.
Caitlin Robertshawe
Hendrick's and Reyka Brand Manager at William Grant & Sons writes
Months in the making; we are thrilled to see this Hendrick's Gin campaign finally go live! Please head over to London King's Cross station to experience this truly curious corridor takeover, complete with scented walls oddly infused with rose and cucumber
Despite market saturation, businesses grow, even in 2019. The key is to find the right way to generate more leads for your business.
One such a way is through proper use of social media. Several industries benefit from the use of social media marketing; for example, the salon and spa industry.
However, even with the use of influencers for your social media marketing campaigns, you might not be getting the kind of results you want, because you aren’t using the right influencer.
Instagram is just a social network. That basically means that you must maintain the various networks which you form on this platform.
It can prove a wonderful way of establishing connections with those who follow you, although you should also have a decent plan about how to maintain these relationships.
If not, you'll risk seeing them go away, and you would lose any progress which you have made.
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Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a