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A 4-Item Checklist To Mapping Out An Effective UX Strategy

by on May 10, 2022

The UX (User Experience) strategy is essentially the backbone of your user experience design. It guides all the decisions you make, from information architecture and [more…]

Discover Micro-Influencers With Web Scraping 

by on April 25, 2022

A micro-influencer is someone with a social media presence more significant than an average person and uses their followers to promote products. Big brands prefer [more…]

Play Before Buying Drives App Engagement 

by on April 14, 2022

If 2021 was the year of GDPR privacy protection, 2022 is the year for ad creative optimisation. With Apple taking way access to IDFA and [more…]

Is social media the key for b2b companies to educate their buyers?

by on March 31, 2022

Social media can be used as a tool by B2B companies to educate their buyers, according to new research by emlyon business school.

The study, [more…]

Banned Skittles Commercial video

by on January 28, 2022

Everybody thought that the Skittles 'Taste the Rainbow' advert sounded a little crazy and now with this advert, Skittles has set a new standard by [more…]

2021 STRONGEST YEAR EVER FOR UK’S AD MARKET

by on January 28, 2022

Record 26.4% growth put market value at an estimated £30bn last year,

with advertising spend now set to reach £32bn in 2022

The latest Advertising [more…]

Ed Miliband Bacon Sandwich: where it went all wrong

by on January 20, 2022

Independent

Ed Miliband Bacon Sandwich: Great Image

In May 2015, Ed Miliband resigned as the leader of Britain's Labour Party after being defeated in the [more…]

What is it like doing medical translation?

by on November 22, 2021

Unsplash

Medical translation is a specific field within translation services. The people who offer medical translation services are highly skilled, highly qualified, and very experienced [more…]

by on November 18, 2021

These four surprising stats will make you rethink how you test your ad creative

As new privacy regulations make effective audience targeting harder and harder, [more…]

5 Tips For A Successful Retail Display

by on October 14, 2021

Unsplash

Retail displays are make or break. They can be the difference between enticing somebody into your store or watching as they simply stroll past. [more…]