B2B marketing revenue impact claims are not convincing most UK business leaders. New Propolis research finds that 76% believe marketers overstate their effect on revenue. The survey of 150 CEOs and senior leaders at UK B2B organisations points to a
B2B Marketing Revenue Impact: 76% of UK Leaders Say Claims Are Overstated Read More »
By Will Corry, Publisher of The Marketing BlogLast reviewed: 27 July 2026 A digital PR agency finds credible stories within a business, turns them into material journalists can use and earns coverage from relevant online publications. It may also secure
What Does a Digital PR Agency Do? Services, Results and How to Measure Them Read More »
By Will Corry, Publisher, The Marketing BlogPublished: 21 July 2026 British business leaders appear to have reached a curious verdict on marketing: it matters, but it does not produce growth. Three-quarters of the 150 UK B2B CEOs and senior leaders
CEOs Say Marketing Matters—But Don’t Credit It for Growth Read More »
Predictive marketing assets are quickly becoming one of the most valuable tools in modern digital marketing. Instead of reacting after a customer clicks an advert, opens an email, or abandons a cart, businesses now use AI and behavioural forecasting to
Conversational AI search is rapidly outperforming traditional keyword-based journeys, with new data suggesting conversion rates are up to three times higher. The shift signals a major change in how users find products, evaluate options, and make decisions online. For years,
Conversational AI Search Drives 3x Conversions as SEO Faces a Turning Point Read More »
Forrester’s new trends report lands with a clear message for technology leaders: AI won’t just add to your to-do list — it’s going to rewrite the job description entirely. The good news? The CIOs who get ahead of this are
Meet the AI CIO: Same Title, Completely Different Job Read More »
UK marketers are moving faster than their global peers to adapt to AI-driven search, according to new research from Optimizely — with many already preparing for a future where website clicks are no longer the main goal. The data points
UK Marketers Race Ahead as AI Search Reshapes Brand Discovery Read More »
LiveCareer research shows marketing professionals face unique risks — often visible before the job even begins Marketing roles promise creativity, growth and influence. Yet for many professionals, the reality can look very different. New research from LiveCareer UK suggests that
Toxic Workplace Signs in Marketing Roles: What the Hiring Process Reveals Read More »
How one AI startup cut its CRM bill from $40,000 to $1,200 — and ended up with a better product in the process. There’s a particular kind of frustration that comes from paying a lot of money for software that
They Cancelled Salesforce and Built Their Own CRM in an Afternoon Read More »
By Alex Chenglin Wu, founder and CEO of DeepWisdom Since the publication of the first AI Sector Study in 2022, the UK’s AI ecosystem has grown to now include more than 5,800 AI companies – an 85% increase over the past 2 years. Revenue is now
Next-gen AI trend: boosts business in the UK, abroad and transforms the marketing sector Read More »
