Business
Makeup has become a staple of western culture for women.
Whether they are staying in at home or going out to a big party, you will often find them with a varying degree of makeup on.
This leads to many people asking why makeup is so important to them.
By Jonathan Wasserstrum, Founder / CEO, SquareFoot
I started my business, SquareFoot, a new kind of commercial real estate company, in 2011, during better economic times. Over nearly a decade, we went from a few friends with an idea and turned it into a 70-person organization.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Even more, going it alone as far as negotiating for settlement with your insurance company can be challenging.
Nothing is worse for staff wellbeing than a toxic work environment.
If your organisation encourages hierarchy and rivalry within its culture, then your employees are going to feel undervalued and overwrought, leading to a higher turnover of staff.
While the world and many businesses face unprecedented times right now, it’s given us time to step back from the fast-paced world we once lived in and review both our businesses and our lives including what we’re grateful for.
I have spoken to many business owners who needed to be quick to react to the situation to ensure they stay afloat. There are many ways as business owners we can adapt to maximise our results.
It’s just a little copy and paste, no one will notice, right?
You’re too tired to write today, taking an idea from a blog and changing a few words is acceptable, right? Wrong!
When you’re selling online, you need your SEO strategy to be holistic in order to maximise the chances that your website and your products will be found by consumers.
Without a complete SEO strategy, you’ll lose this extra custom, as consumers will find different products hosted on different websites.
At some stage, most companies have to seek out finance.
If you do not use crowdfunding, you will usually have to produce a business plan to convince potential lenders that you are a good risk.
To stand any chance of securing the cash, that document has to be compelling. Below is a summary of some of the ways you can make sure that is the case.
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
A team of event organisers, digital marketing specialists and creatives from the CI Group have turned their lockdown exercise regimes into a charity fundraising event by together walking, running or cycling the equivalent 150 miles from Oxfordshire to London and back.
This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
Sir Clive Woodward joins Sales Impact Academy’s list of experts donating their time to support thousands of start-up and scaleup tech companies all over the world affected by the Covid-19 crisis 
Meetings PR has changed significantly since the pandemic and lockdown began. 
Never before has the brand reputation mattered so much.
Getting the top rank position on Google is very difficult.