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Insanity has been defined as “repeating the same behaviour and expecting different results”.

by on February 23, 2012

Behind on achieving your first quarter's results?

The 'View from the Top' plan from this blog gives you real results muscle when it comes to getting both quality and quantity for your 2012 marketing message.

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What do you think of the new Marketingblog?

by on February 22, 2012

We are really 'chuffed' with our new 'Brand Journalism' Marketingblog. However we know it's more important to hear what you think of the new site.

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SI Swimsuit Issue is ‘enormous’ business

by on February 20, 2012

There is a Sports Illustrated Swimsuit Music Festival, sponsored by Lexus, where blog-approved bands like White Denim and the Black Lips will play at the Cosmopolitan Hotel in Las Vegas. Wait, what?

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Sun on Sunday has arrived …

by on February 20, 2012

The Sun on Sunday is to publish for the first time next weekend, News International has announced.

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Marks & Spencer / Salmon from ‘Lochmuir’ doesn’t actually exist

by on February 15, 2012

Salmon from 'Lochmuir' may sound extra special.

But don't go looking for the farm on the map - it doesn't actually exist.

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Smell-Vertising with freshly cooked baked potatoes

by on February 14, 2012

New adverts appearing at bus shelters across the UK are set to heat up the nation and send taste buds tingling as smell and heat is added in an innovative marketing move.

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Major new marketing campaign for Warburtons

by on February 13, 2012

Warburtons, the UK’s number one bakery brand, has announced significant investment into a heavy-weight fully integrated marketing campaign aimed at driving both sales and category growth within the bakery category at the Breakfast occasion. [more…]

“There is a better way for Britain to blow £25 million on marketing”

by on February 13, 2012

David Tarsh takes the government to task for missing the point on welcoming visitors. Tarsh is managing director of Tarsh Consulting.

Jeremy Hunt, Secretary of State for Culture Media and Sport, officially launched VisitBritain's GREAT image campaign last week.

How I would love to say that the campaign is GREAT. But the best one can say is that as an advertising campaign, bits are GREAT but there is a better way for Britain to blow £25 million on marketing. [more…]

Facebook – a few questions you should ask before you begin a promotion or campaign

by on February 11, 2012

 Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]