Businesswoman
Barbara Webster joins GoCrisis As Executive Vice President, Americas. She will be responsible for business operations in North, Central, and South America.
“We are delighted to have Barb to lead our team in Americas,” said Elmarie Marais, Chief Executive Officer, GoCrisis.
Makeup has become a staple of western culture for women.
Whether they are staying in at home or going out to a big party, you will often find them with a varying degree of makeup on.
This leads to many people asking why makeup is so important to them.
Architecture can affect mood. A wide-open space can be impressive but also demoralizing, if it makes the person feel insignificant.
Small, cramped spaces are claustrophobic. Halkin a leader in serviced offices has shared some of their experience on how office design affects morale and even productivity.
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
Finding success in any small business is an exciting time. When the company has reached the level where growth is imminent, and the future is inspiring, everything seems rosy.
Until the realization sets in that growth means the need for more capital to support the expansion.
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Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO -
Veteran Silicon Valley Leader to Drive Global Marketing Strategy
Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product, client, partner and field marketing and communications, and brand initiatives.
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.
It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.
By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud
The pace of change has never been quicker.
Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.
This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.
Women for Women : What do a groundbreaking choreographer, a leader in the dynamic field of venture capital, and an award-winning author, producer and television writer have in common?
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
When it comes to home decoration, anyone can pick up a brush and paint, but we all are aware that it is a demanding and stressful job. 
Question: what is a thought leader? Well, it’s a marketing buzzword for someone whose thoughts and opinions on a particular subject are highly respected.
Promoting your website is essential to the success of your business. The days of "build it and they will come" are long over.
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
Meetings PR has changed significantly since the pandemic and lockdown began.