Businesswoman
Sandra Wilkin, Creative Services Manager at WONDER London
The conversation around working mothers has always been controversial.
While there are many different ways that businesses perceive mothers in the workplace, and attitudes are undeniably changing for the better, all too often their voices are still not being heard.
There remains both men and women responsible for setting up offices and hiring for global corporations who still consider employing working mothers as being detrimental to their business. The ongoing stigma around this needs to change. [more…]
New Team Extends World Media Awards Entry Deadline by a Week to Thursday 1st February
The World Media Group, a strategic alliance of the world’s leading international publications, announced a new structure of its management team today, appointing two vice presidents to support, Emma Winchurch-Beale in her role of World Media Group President.
Alexandra Delamain, SVP Head of Sales and Client Services, EMEA for The Economist and Stephen Murphy, Global Brand Director for National Geographic, take on the additional roles of VP World Media Group, effective immediately. Winchurch-Beale, International Sales Director at the Washington Post, is the first World Media Group president to continue in the role for a second year. [more…]
https://t.co/3g0EZxfKSP ... please retweet pic.twitter.com/yj6Ek4CCYh
— Will Corry (@slievemore) September 18, 2017
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]
Gender equality in the workplace is certainly a hot topic in the media these days, and some women are playing as big a role as men in shaping the way we progress. In marketing, advertising and the media, there are lots of women filling all of the roles, and performing very well.
However, some people suggest that it is actually the generalised differences between women and men that make women strong marketers, rather than their equality with their male peers.
The UK lingerie market is up for grabs. During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.
Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.
CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations Manager.
The content driven website, that delivers customer insight to hundreds of dealerships, has made the appointments as an increasing amount of dealers and manufacturers are leveraging the qualified leads that its research delivers.
Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage with women through their branding, marketing and design, here is their report on the thinking that garnered the biggest share of voice at the conference
According to conference-speaker Marti Barletta (author of Marketing To Women): “women control over 20 trillion dollars in worldwide spend, are the ‘currency of success’, the fastest growing economic force in the world and could be a game changer for any brand”.
At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves
- British start-up Heist boasts it has 'cracked the perfect pair of black tights'
- Firm claims they don't sag around the crotch or the knee, and are not itchy
- Says its hosiery has already proved a hit, generating £10,000 in sales a day
- £22 tights boast elasticated waistband, no seams and they are hand-sewn
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.
Some house owners ponder on the need for gutters in their home, especially when it boils down to constant cleaning and maintenance of such drainage systems.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all.