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UK Supreme Court’s SkyKick Ruling Redefines Trademark Strategy

The UK Supreme Court’s SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Sky’s trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies […]

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Maximizing Returns in the Digital Age: The Dynamics of Paid Media and ROI Measurement

In the ever-evolving landscape of contemporary business, the pursuit of optimal Return on Investment (ROI) has become an imperative for organizations aiming to thrive in the digital age. The strategic deployment of paid media channels, including but not limited to

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