Marketing
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
A great product is not one that's loved by everyone.
You have a target audience, a customer persona and a niche that your product/service belongs to.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.
Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
An automotive BDC functions as the dealership’s telemarketers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.
For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
The internet has opened up a whole new world to full-time entrepreneurs and those looking for a side hustle.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all.
Managing agencies becomes part and parcel of a marketer’s role. The quality of a brief can determine the outcome of a campaign, so it’s important to be clear in your expectations and needs.
Preparing for a business trip can be a tiring and overwhelming experience, especially since you don’t want to over-pack, or worse, forget anything.
While you might be excited by the prospect of meeting new people and seeing a different state or country all the while advancing in your field, the packing part is a bit of medieval-type drudgery that needs to be done properly and mindfully.
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
Law practices, and family law practices, in particular, are in an aggressively growing market with lots of competitors and challenges, which makes a firm's digital exposure and marketing strategies a vital component of what makes the firm popular.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
The DMA has listened to its members and is calling for banks to remove the personal guarantees from the CBIL scheme, to ensure the UK’s SME community can survive.
Topical Laughter Spot : "The one about the supermarket"
Whether you're thinking of becoming a sole trader, a limited company or an LLP, when you make up your mind to be your own boss, there's a lot of things to consider. 
