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5 trends in marketing analytics for 2020

5 trends in marketing analytics for 2020

by on January 15, 2020

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.

Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.

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How can an automotive BDC help your dealership

How can an automotive BDC help your dealership

by on December 12, 2019

Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.

An automotive BDC functions as the dealership’s telemarketers.

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Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan sees registrations for free will service take off within a month of campaign launch

by on October 19, 2019

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.

The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.

For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk

 

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Secrets to making money buying and selling online

Secrets to making money buying and selling online

by on September 4, 2019

Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.

The internet has opened up a whole new world to full-time entrepreneurs and those looking for a side hustle.

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How to write a creative brief

How to write a creative brief

by on August 30, 2019

At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 

Managing agencies becomes part and parcel of a marketer’s role. The quality of a brief can determine the outcome of a campaign, so it’s important to be clear in your expectations and needs.

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4 necessary things you need on your business trip

4 necessary things you need on your business trip

by on August 23, 2019

Preparing for a business trip can be a tiring and overwhelming experience, especially since you don’t want to over-pack, or worse, forget anything.

While you might be excited by the prospect of meeting new people and seeing a different state or country all the while advancing in your field, the packing part is a bit of medieval-type drudgery that needs to be done properly and mindfully.

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7 reasons why your company should use Geofencing Mobile Marketing

7 reasons why your company should use Geofencing Mobile Marketing

by on August 2, 2019

Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.

It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.

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4 marketing strategies that work for Family Law Practices

4 marketing strategies that work for Family Law Practices

by on August 1, 2019

Law practices, and family law practices, in particular, are in an aggressively growing market with lots of competitors and challenges, which makes a firm's digital exposure and marketing strategies a vital component of what makes the firm popular. 

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How businesses can use affiliate marketing to boost profits

How businesses can use affiliate marketing to boost profits

by on June 7, 2019

E-commerce is taking over the world at a rapid pace. A lot of business owners are adopting strategies in digital marketing to improve their business.

Also, it can even open up a lot of opportunities for those who want to venture into entrepreneurship.

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Umbrella Laughter Spot : ‘He broke the last one’

Umbrella Laughter Spot : ‘He broke the last one’

by on June 1, 2019

A man was in the habit of carrying an umbrella wherever he went.

Unfortunately, he broke his last good one. Looking at the six useless umbrellas in his umbrella stand, he decided to take them all in and have them repaired.

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