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A challenge : Donating some talent and expertise to the charity of your choice

by on February 18, 2012

Paul Skinner of Pimp My Cause contacted theMarketingblog ..."Thought you might be interested in a new platform that has been set up to support marketers in making a positive societal contribution by donating some talent and expertise to the charity of their choice.

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Risque business at Sears

by on February 16, 2012

 Sears in the US got a double-barreled lesson this week on the risks of letting third-party sellers put products in its online marketplace at Sears.com. Customers discovered an exceedingly revealing product image...

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Movers & Groovers : INITIALS Marketing restructures board

by on February 16, 2012

INITIALS Marketing, the independent creative communications agency, has restructured its board with a raft of promotions to spearhead an ambitious growth strategy for 2012. http://www.worldofinitials.co.uk/

The restructure sees Jamie Matthews, previously managing director at the agency, step up to the role of CEO.

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Top UK Local-Business Directories (AKA Citation Sources)

by on February 15, 2012

I came across this US site which after complaining that we in the UK 'may drive on the wrong side of the road and confuse beer with cocoa (only one of which should be served warm!)' merrily went on to list UK local-search citation sources. 

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Smell-Vertising with freshly cooked baked potatoes

by on February 14, 2012

New adverts appearing at bus shelters across the UK are set to heat up the nation and send taste buds tingling as smell and heat is added in an innovative marketing move.

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550 social media experts covering 35 markets / Social@Ogilvy is born

by on February 13, 2012

Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company's agencies, connecting Ogilvy's social media experts in all areas of business including direct marketing, digital marketing, and public relations. http://goo.gl/JRTdF [more…]