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Shaken & Stirred - Influential Brand Profiling and Positioning

Customer’s Voice

How to engage with customers on emerging channels – new research

Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels.  While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk.  The danger

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Is slowing down the key to keeping up in our fast-paced world?

Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that

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Customer Service : Tesla does almost everything differently than their long-established competitors

Tesla : I found a fascinating customer service comment in an article .. 12 Marketing Experts Reveal How to Crush Your Competition in 2019 which I was determined to share with you. It’s all about  Tesla having no dealerships, and

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Acquisition vs. Retention : Where should brands focus? … New White Paper

 This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus – on customer acquisition or customer retention? It also highlights how this dilemma impacts the CIO and innovation,as well as

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