B2B marketing revenue impact claims are not convincing most UK business leaders. New Propolis research finds that 76% believe marketers overstate their effect on revenue. The survey of 150 CEOs and senior leaders at UK B2B organisations points to a
B2B Marketing Revenue Impact: 76% of UK Leaders Say Claims Are Overstated Read More »
Picture this: You’re a small-batch candle maker, and your ‘Lavender Dreams’ candle is beautiful, but it’s stuck on page three of Google, even with perfect SEO. Then, on a whim, you ask ChatGPT to rewrite your product description for a
From Blue Links to Chatbots: Search’s Big Shake-Up Read More »
In today’s hyper-competitive market, businesses invest substantial time and resources in acquiring new customers. Yet, the real challenge lies in ensuring that these customers stick around. Retention is paramount, and understanding churn rate is a critical step in elevating retention
Understanding and Combating Churn: Strategies for Retention and Growth Read More »
With Insights from CX Experts Around the Globe. **Get the book FREE For the first time ever, organizations today must meet the customer experience demands of five unique generations – Gen Z, Millennials, GenX, Baby Boomers and the Silent generation.
Managing the CX demands of 5 generations … new eBook Read More »
‘Consumer loans’ is an umbrella term used primarily in association with credit cards and short term personal loans. These financial products allow people with far greater flexibility when it comes to making purchases. When responsibly managed they can provide considerable
Want to know the benefits of a consumer loan? Find out here Read More »
Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels. While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk. The danger
How to engage with customers on emerging channels – new research Read More »
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that
Is slowing down the key to keeping up in our fast-paced world? Read More »
Tesla : I found a fascinating customer service comment in an article .. 12 Marketing Experts Reveal How to Crush Your Competition in 2019 which I was determined to share with you. It’s all about Tesla having no dealerships, and
A lot of people think that customer support is the sort of thing that anyone can excel in. However, this field has become so important for a reason. It is the backbone of pretty much every consumer facing industry out
Making your business stand out from the crowd is the goal of every organisation’s marketing campaign. In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential. Every aspect of your
Employees as brand advocates: First impressions count Read More »
