Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels.
While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk. The danger in this approach is the potential to lose sight of the needs of the customer and over-rotate into digital only channels.
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Customer’s Voice
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If you own a business or are involved in marketing a brand, you’ll already be aware of e-commerce and its importance in maintaining a [more…]
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For the first time ever, organizations today must meet the customer experience demands of five unique generations – Gen Z, Millennials, GenX, Baby Boomers and the Silent generation. That’s a tall order.
'Consumer loans' is an umbrella term used primarily in association with credit cards and short term personal loans. These financial products allow people with far greater flexibility when it comes to making purchases.
When responsibly managed they can provide considerable other benefits such as building a credit score, extended payment insurance, 0%/very low fixed term interest incentives and much more.
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.
Tesla : I found a fascinating customer service comment in an article .. 12 Marketing Experts Reveal How to Crush Your Competition in 2019 which I was determined to share with you.
It's all about Tesla having no dealerships, and wanting to own their customer relationship, start to finish. This adds up to creating a competitive advantage over their competitors.
A lot of people think that customer support is the sort of thing that anyone can excel in. However, this field has become so important for a reason. It is the backbone of pretty much every consumer facing industry out there.
Hence, it is important to understand the various complexities of the field. There are actually five tiers to customer support.
Understanding these tiers can help you get a sense of what customer support is all about. Listed below are the tiers and their purposes.
Making your business stand out from the crowd is the goal of every organisation’s marketing campaign.
In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential.
Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.
This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?
It also highlights how this dilemma impacts the CIO and
innovation,as well as some of the
outcomes for business and customers.
As we head towards the end of the year, it’s a great time to look back at the B2B businesses trends of 2017 and discuss their impact on all aspects of B2B sales – from lead generation to closing the deal.
- Only 11% of salespeople ask for referrals – in spite of the fact that 91% of customers are open to giving them. (source)
As above, this is a simple sales statistic that highlights a massively underutilised resource in terms of lead generation, and represents a significant opportunity in terms of sales strategy. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
