Running a small business is hard enough — but trying to market one with barely any time or budget? That’s the reality for thousands of UK SMEs in 2025. A new report, The SME Marketing Playbook: Smart Strategies for UK […]
Struggling With Marketing — But This New Guide Could Help Read More »
Picture this: You’re a small-batch candle maker, and your ‘Lavender Dreams’ candle is beautiful, but it’s stuck on page three of Google, even with perfect SEO. Then, on a whim, you ask ChatGPT to rewrite your product description for a
From Blue Links to Chatbots: Search’s Big Shake-Up Read More »
The current economic landscape remains uncertain, and the latest British Retail Consortium Retail Sales Monitor indicates that non-food sales decreased by 1.1% year on year. Following the turbulence of the pandemic and the need to quickly shift their models to
Pop-ups: A vital brand activation tool in the ‘experience economy’ Read More »
B2B marketers think they’re bold. The reality? Not so much. A new survey by growth marketing agency Jam 7 reveals a pretty big disconnect in the B2B world. While nearly all marketers (92%) say their brand stands out from the
92% of B2B Marketers Think They Stand Out. Nearly Half Admit B2B Is Boring Read More »
Oasis have reunited—at least for now—in a bold new Adidas Originals advert that merges nostalgia, music, and fashion into one three-minute cultural statement. Titled Original Forever, the campaign celebrates a 30-year connection between the Gallagher brothers and the iconic three-stripe
New Oasis Advert: Nostalgia Meets Street Style in ‘Original Forever’ Read More »
Looking for a Salesfire alternative that fits your store’s needs and budget? Whether you’re focused on e-commerce personalization, pop-up campaigns, or conversion rate optimization (CRO), this guide compares the top-performing tools for 2025. Learn what each platform does best and
Top Salesfire Alternatives for E-Commerce Personalization & CRO (2025 Guide) Read More »
The Truth About Flo From Progressive Everybody Knows Flo From Progressive. Who Is Stephanie Courtney? Flo from Progressive (@ItsFlo) / X Flo from Progressive’s posts
Who Is Flo from Progressive ? Read More »
Why the Rule of 3 Might Be the Most Powerful Marketing Tool You’re Not Using When your marketing feels chaotic—too many messages, too many channels, not enough traction—it’s usually a sign that you’re trying to do too much with too
What Is the 3-3-3 Rule in Marketing? Read More »
New SAP Emarsys report reveals the gap between AI-led marketing and real customer expectations As SAP Emarsys CMO Sara Richter gears up to speak at the Consumer Goods Forum Global Summit in Amsterdam, fresh data is bringing a key issue
Consumers Want Personalisation—Not Chatbots Read More »
AI-powered search advertising is on the rise—and fast. What started as a niche experiment is quickly turning into a multi-billion dollar category. In 2025, AI search ads are expected to pull in just over $1 billion. By 2029, that number
AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift Read More »
