TheMarketingblog

Digital Marketing

Pop-ups: A vital brand activation tool in the ‘experience economy’

The current economic landscape remains uncertain, and the latest British Retail Consortium Retail Sales Monitor indicates that non-food sales decreased by 1.1% year on year. Following the turbulence of the pandemic and the need to quickly shift their models to

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92% of B2B Marketers Think They Stand Out. Nearly Half Admit B2B Is Boring

B2B marketers think they’re bold. The reality? Not so much. A new survey by growth marketing agency Jam 7 reveals a pretty big disconnect in the B2B world. While nearly all marketers (92%) say their brand stands out from the

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New Oasis Advert: Nostalgia Meets Street Style in ‘Original Forever’

Oasis have reunited—at least for now—in a bold new Adidas Originals advert that merges nostalgia, music, and fashion into one three-minute cultural statement. Titled Original Forever, the campaign celebrates a 30-year connection between the Gallagher brothers and the iconic three-stripe

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Top Salesfire Alternatives for E-Commerce Personalization & CRO (2025 Guide)

Looking for a Salesfire alternative that fits your store’s needs and budget? Whether you’re focused on e-commerce personalization, pop-up campaigns, or conversion rate optimization (CRO), this guide compares the top-performing tools for 2025. Learn what each platform does best and

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AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift

AI-powered search advertising is on the rise—and fast. What started as a niche experiment is quickly turning into a multi-billion dollar category. In 2025, AI search ads are expected to pull in just over $1 billion. By 2029, that number

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