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Digital Marketing

Three ways to ensure your website is aiding your SEO campaign

Three ways to ensure your website is aiding your SEO campaign

by on May 25, 2020

When you’re selling online, you need your SEO strategy to be holistic in order to maximise the chances that your website and your products will be found by consumers.

Without a complete SEO strategy, you’ll lose this extra custom, as consumers will find different products hosted on different websites.

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10 best books on digital marketing

by on May 16, 2020

Think of these as joyrides for shut-in digital marketers.

Right now, unfortunately, you’re probably sheltering-at-home, trying to do as much as you can from your laptop or your phone, sorting out the kids’ online classes, making sure your parents and friends are okay…look, it’s a hard time, but it’s also extra time.

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Importance of CRM in digital marketing

Importance of CRM in digital marketing

by on May 15, 2020

Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.

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Why would anyone outsource their IT department?

Why would anyone outsource their IT department?

by on May 14, 2020

If I told you there was a simple, yet effective way you could save your business time and money, allowing you to focus on growing your business, you’d probably assume there was a huge catch involved.

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Contact relations management: Ways to keep your CRM systems organized

Contact relations management: Ways to keep your CRM systems organized

by on May 6, 2020

In today’s competitive business markets, having an efficient customer relations management is imperative for every company.

Whether you’re a small, medium, or large-scale business, you need to maintain good external interactions with your prospects and existing customers. This is where Contact Relations Management (CRM) system becomes useful to your organization.

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How to engage more efficiently with your audience on Instagram

How to engage more efficiently with your audience on Instagram

by on April 22, 2020

Numerous businesses compete on Instagram to build awareness and boost their sales. Which one do you think will win? What is the key to winning this contest in your opinion?

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Helpful tips on how to make your guest posts more SEO-friendly in 2020

Helpful tips on how to make your guest posts more SEO-friendly in 2020

by on April 17, 2020

So, it’s no secret that guest posts are great ways to bring attention to your business…

But if your efforts seem to either not produce any results or aren’t producing the results you wanted, then you’ve got your investigative work cut-out for you.

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How to optimize for featured snippets in 2020

How to optimize for featured snippets in 2020

by on April 16, 2020

Getting the top rank position on Google is very difficult.

You have to face constant competition, which gets stiffer as you climb higher on the ranking, and you must keep coming up with new methods that will allow you to maintain your position on the top position.

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Online clothing sales : Menswear down a staggering -42.9%

Online clothing sales : Menswear down a staggering -42.9%

by on April 15, 2020

First Month Under Lockdown Sends Online Clothing Sales Spiralling---Menswear was down a staggering -42.9%

  • Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March

  • Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM)

  • Despite a disappointing start to the year, March’s results still fell far below the 12-, 6- and 3-month rolling averages (+4.5%, +6.7% and -2.1% respectively)

  • Last month saw multichannel retailers outperform online only for the first time since April 2019 – recording a dip of just -4.0% vs. -5.5% YoY

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Using first-party data in your digital marketing strategy

Using first-party data in your digital marketing strategy

by on April 14, 2020

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.

Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile from external sources.

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