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Digital Marketing

Trends for e-commerce in 2022

by on May 15, 2022

E-commerce refers to the buying and selling of goods over a digital network. Essentially, this is everything you buy over the internet. And unsurprisingly, it’s [more…]

B2B email marketing – here’s how to stop your marketing emails going to spam

by on May 5, 2022

Approximately half of the email communication on the planet in January 2021 was spam, according to Statista.

Given these metrics, it is no surprise that [more…]

B2B lead generation tips every business needs in 2022

by on May 5, 2022

 For 67% of companies, lead generation is the only metric they use to measure success. 

In B2B lead generation, you attract new leads to your [more…]

Why Google Business Profile Might Be More Important Than Your Website for Local SEO

by on May 5, 2022

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Local SEO is an important marketing technique that is going to help you reach customers in your area when they need your products and [more…]

Adopting Big Data for Business Intelligence

by on May 2, 2022

It’s hardly contested nowadays that business intelligence is beneficial to any organization, regardless of industry. Data optimization and governance have been shown to produce better [more…]

Roll the tape: What are the advantages and disadvantages of film advertising? 

by on April 26, 2022

Film advertising is an increasingly common method of marketing. Usually, big organisation houses create these short advertisements and then send them ton different cinemas to [more…]

Discover Micro-Influencers With Web Scraping 

by on April 25, 2022

A micro-influencer is someone with a social media presence more significant than an average person and uses their followers to promote products. Big brands prefer [more…]

Authenticity – It’s Only a Trap if You Make it a Trap

by on April 22, 2022

Companies Face Backlash for Only Partially Halting Operations in Russia

“Authenticity” has been the buzzword of choice for the last decade or so. It’s not [more…]

Top five tips on SEO rankings

by on April 17, 2022

For many, the science of search engine optimisation (SEO) and page rankings is a mystery. Yet while there are many top consultants earning thousands of [more…]

Digital Marketing: 8 Essential Options To Help You Improve Your Strategy

by on April 14, 2022

 

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A business’s digital marketing strategy is crucial to its success. A lot goes into a successful digital marketing campaign, and it is vital [more…]