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B2B email marketing – here’s how to stop your marketing emails going to spam

by on May 5, 2022

Approximately half of the email communication on the planet in January 2021 was spam, according to Statista.

Given these metrics, it is no surprise that [more…]

B2B lead generation tips every business needs in 2022

by on May 5, 2022

 For 67% of companies, lead generation is the only metric they use to measure success. 

In B2B lead generation, you attract new leads to your [more…]

3 email marketing fails that can be turned into wins

3 email marketing fails that can be turned into wins

by on March 21, 2020

Email marketing was one of the hottest buzzwords of the past decade, and it’s likely to remain popular in the coming years.

And for good reason – despite being flooded with dozens, if not hundreds of emails per day, people continue to open emails at an impressive rate. Email is a great way for companies to remain in contact with a target userbase of people who have expressed interest in their offerings.

[more…]

How to get more users on board with push notifications?

How to get more users on board with push notifications?

by on August 29, 2019

Marketing automation, for a long time, has been about email marketing strategies.

But with the onset of better technology, Push Notifications have become the ultimate key to target audience automatically.

[more…]

Reasons why digital marketing is essential for emerging businesses

Reasons why digital marketing is essential for emerging businesses

by on August 21, 2019

It wasn’t too long ago that you would’ve had to invest a lot of money in TV ads and billboards to promote your brand.

Businesses would spend fortunes to get a few minutes on TV or plaster their logo all over highways. With the advent of the internet, things changed.

[more…]

Email marketers : Want top business introduction email samples?

Email marketers : Want top business introduction email samples?

by on August 5, 2019

@mailigen write ... Email marketing + Social Integration + SMS Delivery

Sending personalized and well-researched emails always pays off.

As a result, most of the emails I sent were embraced by their readers, most of whom replied without the need to send a follow-up. Adding to that, some of these recipients turned into leads and, a short while later, into paying clients.

[more…]

DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

[more…]

Simple ways to improve your email marketing campaigns

Simple ways to improve your email marketing campaigns

by on April 23, 2019

Emails are a fantastic method of digital marketing that is used by thousands of businesses on a daily basis.

With so many emails being sent out regularly, making sure that everything about your email is intriguing and formatted well enough for the receiver to open and read it is essential.

To ensure that you are getting enough from this promotional method, here are some simple ways to improve your email marketing campaigns.

[more…]

Award-winning digital marketing agency opens new London premises

Award-winning digital marketing agency opens new London premises

by on April 4, 2019

Bird Marketing are an award-winning digital marketing agency.

They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This new opening however, takes place in the heart of the capital, London.

[more…]