Email Marketing
Approximately half of the email communication on the planet in January 2021 was spam, according to Statista.
Given these metrics, it is no surprise that [more…]
For 67% of companies, lead generation is the only metric they use to measure success.
In B2B lead generation, you attract new leads to your [more…]
Email marketing was one of the hottest buzzwords of the past decade, and it’s likely to remain popular in the coming years.
And for good reason – despite being flooded with dozens, if not hundreds of emails per day, people continue to open emails at an impressive rate. Email is a great way for companies to remain in contact with a target userbase of people who have expressed interest in their offerings.
Marketing automation, for a long time, has been about email marketing strategies.
But with the onset of better technology, Push Notifications have become the ultimate key to target audience automatically.
Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.
The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.
Emails are a fantastic method of digital marketing that is used by thousands of businesses on a daily basis.
With so many emails being sent out regularly, making sure that everything about your email is intriguing and formatted well enough for the receiver to open and read it is essential.
To ensure that you are getting enough from this promotional method, here are some simple ways to improve your email marketing campaigns.