Mobile/Tablet
A great product is not one that's loved by everyone.
You have a target audience, a customer persona and a niche that your product/service belongs to.
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.
It’s a cliche quote and many people use it, but when Steve Jobs said:
“Good artists copy...great artists steal.”
We had to think about our own work here at The Good Marketer and where our ideas have come from - other people and businesses.
Vendor management systems can benefit everyone across healthcare work forces from scheduling to simple management.
As a healthcare provider, you may be grappling with staffing issues like filling vacant positions and shifts. You may also be carrying out these processes using manual inefficient scheduling procedures and redundant staffing efforts that give you the wrong candidates.
If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center.
To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever specific problem they need to resolve.
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
Businesses and organizations often discover that they don’t always have all of the knowledge needed for optimal growth and development.
They are then left with the hassle of finding the suitable training content and methods for their employees. Lately, online training has become an increasingly popular teaching tool used to improve and maximize employee performance and overall increase your long-term business development.
In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.
They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.
Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.
The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.
The key to promoting and growing your business is an effective email marketing plan. Learn the best MailChimp tips for a successful email marketing strategy.
Are you wondering if email marketing is still an effective means for speaking to your customers?
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
The DMA has listened to its members and is calling for banks to remove the personal guarantees from the CBIL scheme, to ensure the UK’s SME community can survive.
Topical Laughter Spot : "The one about the supermarket"
Whether you're thinking of becoming a sole trader, a limited company or an LLP, when you make up your mind to be your own boss, there's a lot of things to consider. 
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.