Mobile/Tablet
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.
Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources. Third-party data is data you compile from external sources.
A great product is not one that's loved by everyone.
You have a target audience, a customer persona and a niche that your product/service belongs to.
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.
It’s a cliche quote and many people use it, but when Steve Jobs said:
“Good artists copy...great artists steal.”
We had to think about our own work here at The Good Marketer and where our ideas have come from - other people and businesses.
Vendor management systems can benefit everyone across healthcare work forces from scheduling to simple management.
As a healthcare provider, you may be grappling with staffing issues like filling vacant positions and shifts. You may also be carrying out these processes using manual inefficient scheduling procedures and redundant staffing efforts that give you the wrong candidates.
If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center.
To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever specific problem they need to resolve.
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
Businesses and organizations often discover that they don’t always have all of the knowledge needed for optimal growth and development.
They are then left with the hassle of finding the suitable training content and methods for their employees. Lately, online training has become an increasingly popular teaching tool used to improve and maximize employee performance and overall increase your long-term business development.
In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.
They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.
This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Nothing is worse for staff wellbeing than a 
Meetings PR has changed significantly since the pandemic and lockdown began. 
Never before has the brand reputation mattered so much.
Getting the top rank position on Google is very difficult.