As we enter 2025 the marketing landscape is changing. Driven by technology, changing privacy laws and consumer expectations the position-less marketer is here. This new type of marketer combines creativity, analytics and strategy to deliver customer centric campaigns that are […]
2025 Marketing Predictions: The Position-Less Marketer and Customer-Centric Strategies Read More »
If you’ve seen Apple’s new iPhone 16 Pro ads, you might be asking: Who’s the girl in the commercials? That’s Bella Ramsey, the Emmy-nominated star of Game of Thrones and The Last of Us, in a new role as the
Who Is the Girl in the Apple Commercial Read More »
The advent of the Internet has had a significant impact on globalization and completely changed how we communicate, learn, and work. However, it seems that the Internet is only ‘stage one’ in a much bigger technological revolution – the one
AI and the new era for creatives Read More »
Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially
Black Friday is fast approaching – how prepared are you Read More »
More than half of UK marketers (54%) are now using AI to determine pricing and offers for this Black Friday, according to recent insights from Optimizely, a leading provider of digital experience platforms (DXP). This research highlights how marketers are
Over Half of UK Marketers Use AI to Drive Black Friday Pricing and Deals Read More »
Today’s brands increasingly recognize that an exceptional, in-the-moment customer experience is a powerful way to differentiate themselves in a competitive marketplace. Yet, Adobe’s 2024 Digital Trends report shows there’s room for improvement: only 26% of customers rate their digital experiences
Unlocking Loyalty: The Data Mistakes Brands Must Avoid to Elevate Customer Experience Read More »
Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solution—Optimizely Personalisation—at Opticon London. This innovative launch directly addresses the pressing need for more advanced personalisation capabilities in today’s market. Combining cutting-edge features like collaboration tools, contextual
Optimizely Unveils Game-Changing Personalisation Platform at Opticon London Read More »
Online retailers must reassess how they target shoppers, as half (50%) of UK consumers say the digital content they receive from retailers is “irrelevant.” New research from Optimizely, a leading digital experience platform (DXP), revealed this ahead of this year’s
Half of UK consumers say the digital content they receive from retailers is irrelevant Read More »
In a bid to capture the attention of Gen Z, brands are increasingly adopting youthful and trendy tones in their marketing campaigns. However, new research from global insights firm GWI reveals a disconnect between what marketers want and what consumers
Marketers’ Obsession with Youth Risks Alienating Consumers, New Research Reveals Read More »
Greenpeace UK has released a powerful new film today, taking direct aim at beauty giant Dove for its role in plastic pollution. The film, directed by BAFTA-nominated filmmaker Alice Russell, delivers a scathing critique of Dove’s environmental impact, accusing the
Greenpeace UK Targets Dove in New Film Exposing Brand’s Plastic Pollution Read More »
