TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Digital Marketing

How social media is changing brand building

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact. Digging a little deeper we see that online […]

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Tourism Australia and Mr & Mrs Smith Present the ‘Best of Australia’ collection

Tourism Australia has partnered with boutique travel experts Mr & Mrs Smith in the UK to showcase the best experiences and properties in Australia.  The Best of Australia collection, unveiled today, is part of the latest phase of Tourism Australia’s

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Smarter Emails, Mailvivo 2 : Who else wants to deliver multiple versions of a single email based on the interests of subscribers? / Mark Gooding

After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner) in a special five part information series. Mark will concentrate on various pointers on how

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Controversial findings : “Devices Used To Access Surveys Are Changing Rapidly – Are You Prepared?”

EasyInsites, an online research agency specialising in custom panels and online fieldwork, and Cint, a technology company providing solutions for gaining high-quality market insight, presented controversial findings today at the CASRO Technology Conference in New York City. Their study found

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