Get in Touch

Search Marketing

Three ways to ensure your website is aiding your SEO campaign

Three ways to ensure your website is aiding your SEO campaign

by on May 25, 2020

When you’re selling online, you need your SEO strategy to be holistic in order to maximise the chances that your website and your products will be found by consumers.

Without a complete SEO strategy, you’ll lose this extra custom, as consumers will find different products hosted on different websites.

[more…]

Importance of CRM in digital marketing

Importance of CRM in digital marketing

by on May 15, 2020

Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.

[more…]

Helpful tips on how to make your guest posts more SEO-friendly in 2020

Helpful tips on how to make your guest posts more SEO-friendly in 2020

by on April 17, 2020

So, it’s no secret that guest posts are great ways to bring attention to your business…

But if your efforts seem to either not produce any results or aren’t producing the results you wanted, then you’ve got your investigative work cut-out for you.

[more…]

How to optimize for featured snippets in 2020

How to optimize for featured snippets in 2020

by on April 16, 2020

Getting the top rank position on Google is very difficult.

You have to face constant competition, which gets stiffer as you climb higher on the ranking, and you must keep coming up with new methods that will allow you to maintain your position on the top position.

[more…]

Using first-party data in your digital marketing strategy

Using first-party data in your digital marketing strategy

by on April 14, 2020

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.

Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile from external sources.

[more…]

Everything you need to know about SEO for your website

Everything you need to know about SEO for your website

by on March 23, 2020

I’ve done a fair bit of research into this topic and I know just how tricky it can be when you’re running your own website.

There are just so many things that you need to take care of; you need to pay for a space on the internet, you have to come up with your own content that’s publishable and you might even need to hire staff to help you run the site.

[more…]

SEO strategies to help law firms rank online successfully

SEO strategies to help law firms rank online successfully

by on February 29, 2020

Having a website is crucial these days, but it’s not enough.

If you want your law firm’s website to bring in clients, you need to develop an SEO campaign that will get your law firm to the top of the search engine results page (SERP) and get clients clicking through to hire your lawyers.

[more…]

Why you should avoid using search engines that collect data

Why you should avoid using search engines that collect data

by on February 14, 2020

In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.

[more…]

SEO guide for startups with little time and money

by on October 21, 2019

Search engine optimization (SEO) has been a staple in digital marketing regardless of the many game-changers frequently surfacing.

There are two issues most startups fear about employing SEO: one is the additional costs such services can cripple the already struggling budget, and two, the misconception that you have to be a digital wizard to win this highly competitive war.

[more…]

Search engine marketing tips

Search engine marketing tips

by on September 1, 2019

Search engine marketing, or commonly, SEM, is one of the most effective ways to grow your business in an increasingly competitive online marketplace.

With millions of businesses out there all eyeing similar goals, it’s never been more important to advertise online, and search engine marketing is one of the most compelling, when it comes to promoting  your products and grow your business.

[more…]