Gamification
With more than two billion users on its books, Android is easily the world’s most popular mobile platform. And a big part of its appeal are the excellent apps it offers.
Here are the most popular apps currently available to download in the UK, showcasing not only the best that Android has to offer, but also the trends and tastes that are shaping the marketplace at the moment.
Harry Lang, formerly marketing director at Pinnacle, has launched a new added value consultancy for the gaming industry.
‘Brand Architects’ will provide bespoke brand development, channel marketing and PR services to gaming operators and B2B providers. Lang has a wealth of experience in the sector, having also worked for the likes of WMS, bwin.party and Rank Group. [more…]
We live in an era which is full of new possibilities, innovations, and awe-inspiring technological advancements.
And a lot of all this has to do with the supreme power that the Internet has become today.
People are using the Internet for all sorts of things, and “making money” tops them all.
There are various ways to make money online- selling eBooks, generating advertisement revenue through websites and blogs, offering online courses, etc. However, if you want to create a sustainable online business, then affiliate marketing is one of the most viable options you can zero in on. [more…]
Why Companies Should Include eSports in their Marketing Strategies
As with many things in the digital world, the answer is in the data. Several companies, both large and small, have been the early adopters of esports into their marketing strategies but how important is it really?
These are few reasons why we think your company should seriously start thinking about how to market itself to this relatively new, yet blossoming industry.
Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.
So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.
Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.
Rovio's IPO. We thought you might find these data and insights from Verto Analytics on Angry Birds' growth and relative popularity useful [Editor]
“I’m not here to talk about how I’m the highest-grossing comedian of all time...” began Kevin Hart, standing on stage in the back garden of a lavish Beverly Hills mansion before an audience of hundreds.
“Or how I’m a best-selling author, or how I have my own line of Nike sneakers”, he continued. Instead, the world’s highest-paid funny man was there to talk about his latest business venture: Laugh Out Loud.
A new report from UBS has shown that 65% of betting in Australia is now done online and shows the importance and success of marketing that these companies have shown.
In the six months until the end of December 2016, the share of bets placed through online bookmakers grew 23% on the same period in the following year while bets placed in physical stores fell by 6%.
It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.
Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]
5 Cool Tech Ideas to Make Your Trade Show Booth Stand Out https://t.co/jKSQugnyfp... retweet pic.twitter.com/oNNziYBVts
— Will Corry (@slievemore) April 20, 2017
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.