Gamification
Advertising for gambling has changed over the decades. The advent of the Internet has driven many changes in how gaming companies advertise, just as online search engines changed the news and entertainment businesses.
Since players have more ways to gamble than ever before, online and offline operators have had to devise new ways to promote their brand.
With more than two billion users on its books, Android is easily the world’s most popular mobile platform. And a big part of its appeal are the excellent apps it offers.
Here are the most popular apps currently available to download in the UK, showcasing not only the best that Android has to offer, but also the trends and tastes that are shaping the marketplace at the moment.
Harry Lang, formerly marketing director at Pinnacle, has launched a new added value consultancy for the gaming industry.
‘Brand Architects’ will provide bespoke brand development, channel marketing and PR services to gaming operators and B2B providers. Lang has a wealth of experience in the sector, having also worked for the likes of WMS, bwin.party and Rank Group. [more…]
We live in an era which is full of new possibilities, innovations, and awe-inspiring technological advancements.
And a lot of all this has to do with the supreme power that the Internet has become today.
People are using the Internet for all sorts of things, and “making money” tops them all.
There are various ways to make money online- selling eBooks, generating advertisement revenue through websites and blogs, offering online courses, etc. However, if you want to create a sustainable online business, then affiliate marketing is one of the most viable options you can zero in on. [more…]
![How online casinos are entering the social age … [Exclusive]](https://www.themarketingblog.co.uk/wp-content/uploads/2017/11/Untitled-Design-10-5-205x137.jpg "How online casinos are entering the social age … [Exclusive]")
In the last few years there has been a sea change in the world of online gaming. Gambling companies have become concerned at how best to attract a new generation of players. Centuries old games like baccarat, roulette and blackjack do not hold the same appeal for younger players.
In the recent past decades, online casino gambling has been a booming business; consequently, many online casino software providers have been seen mushrooming on the internet every day and night. It is good to note from the beginning that not all online casino software developers are in the industry with good intentions.
In this article, we will take a deeper look at the main types of online casino software, features of legitimate casino software, some of the top rated trustworthy providers with RNG games, Dealer games among many others. [more…]
There is no doubt that the internet has had a profound effect on all aspects of our lives, and for many this includes earning a living.
This ability to digitally earn an income no matter where or when you are is a great temptation for many people with many starting their own affiliate business, and we are going to look at some simple steps to enable you to do that within marketing.
Thousands of people each year earn a passive income with affiliate marketing which is based on promoting goods or services on a website or blogs.
Why Companies Should Include eSports in their Marketing Strategies
As with many things in the digital world, the answer is in the data. Several companies, both large and small, have been the early adopters of esports into their marketing strategies but how important is it really?
These are few reasons why we think your company should seriously start thinking about how to market itself to this relatively new, yet blossoming industry.
Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.
So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.
Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.
Rovio's IPO. We thought you might find these data and insights from Verto Analytics on Angry Birds' growth and relative popularity useful [Editor]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.