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Attracting clients and building relationships via broadcast marketing

by on February 9, 2013

Woman-listening-to-podcastSimilar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player. The period for which an advertisement can be sustained on a visual medium like television is greatly restricted because of the expenses.  

Podcasting for online business is a blessing for advertisers, internet marketers and web masters.

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Priceless / Have you ever seen a child get this excited about seeing a video of themselves?

by on February 9, 2013

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Adobe named a leader in online testing by independent research firm

by on February 8, 2013

Adobe Receives Highest Score for Current Product Offering and is Recognized as one of two vendors with a Substantial Market Presence

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Events / Intershop sponsors the Internet Retailing Expo 2013 coffee shop – catch you there

by on February 8, 2013

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Lessons learned from HMV’s very public Twitter meltdown | Fast Company

by on February 8, 2013

In the course of seven subsequent tweets, Poppy Rose Cleere, the company’s newly axed 21-year-old online marketing and social media planner , aired HMV’s dirty laundry to the world: the “mass execution” of loyal workers; gross mismanagement at the head office; unpaid, illegal interns.

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Avis does a balancing act in China

by on February 8, 2013

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Research from InSites Consulting / 90% of consumer conversations about products or services feature at least one brand

by on February 8, 2013

New research published by inTV shows that 90% of consumer conversations about products or services feature at least one brand, demonstrating the power of consumers as brand ‘Transmitters’, increasing the value advertisers achieve from their campaigns exponentially through earned media.

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Tesco pulls value spaghetti bolognese off shelves over horse meat fears

by on February 8, 2013

Trolleys are stacked outside a Tesco store in Hammersmith, west London October 3, 2012. REUTERS/Paul Hackett

(Reuters) - Tesco said on Wednesday it had pulled its own-brand frozen spaghetti bolognese from its stores as a precaution after the manufacturer Findus withdrew a beef product on the advice of its supplier.

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Movers & Groovers / The Lighthouse Company bolsters board management team

by on February 8, 2013

Bespoke media headhunting firm, The Lighthouse Company has today announced that Sinead Greenaway, most recently CEO of MediaCityUK, joins the company’s executive management team as managing director, to support and strengthen its leadership position and ambitious international growth plans.

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Pitney Bowes launches mobile payment service for SME’s

by on February 6, 2013

Prices start at £6.99 and for more information, visit http://www.pbsmartessentials.com/eu/products-portal/.

Hatfield, UK, February 6th 2013: Pitney Bowes, the leading provider of business communication technologies, has announced the launch of pbSmart Mobile across Europe. The product, which allows a business to build a mobile website quickly and easily, is designed to meet the rise in m-commerce.

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