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Trust, Tradition and Transactions: Digital adventures in China / Dan Mortimer, CEO of Red Ant

by on February 23, 2013

(Guest Post by Dan Mortimer, CEO of Red Ant)

As Chinese New Year celebrations draw to a close, it is a great opportunity to reflect on what the Year of the Snake could mean for UK businesses looking to take advantage of the huge market potential in China.

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Laughter Spot : I was in a public toilet and had just sat down

by on February 22, 2013

I was in a public toilet and had just sat down.
A voice from the next cubicle said, “Hi!, how are you?”
Embarrassed, I said, “I’m doing fine”.

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Video : CIM can help build your marketing and sales capability and improve performance

by on February 22, 2013

The Chartered Institute of Marketing (CIM) today announced that it has appointed Lynn McBain to the newly-created post of Director of Sales and Marketing.  Lynn will take up the position on 1 March 2013.

Find out how CIM can help build your marketing and sales capability and improve performance. CIM's , Lynn McBain CIM's Director of Sales and Marketing outlines the approach used to help companies gain the customised solutions that they need. [more…]

Word on the street about horse meat / Vox Pops International

by on February 22, 2013

Will you eat meat again...?

Watch this video and hear straight from the horse's mouth what the public had to say on choosing Morrisons over Tesco, the rise of the local butcher and how meat buying will change in light of the crisis...

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Ovum comments: PayPal expands ‘PayPal Here’ to Europe / Eden Zoller

by on February 22, 2013

PayPal says the swipe based version of 'PayPal Here' has been well received in the US, and it makes sense for it to develop a chip and pin version that can be pitched in Europe and other markets that use this technology.

According to Eden Zoller, principal analyst at Ovum, “The UK is the logical place to start as it is PayPal’s second biggest market outside of the US with some 18 million active users.

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iD Experiential creates slackline experience for ASUS in ‘Search for the Incredible’ campaign

by on February 21, 2013

In its third consecutive campaign for laptop manufacturer ASUS, experiential marketing agency iD Experiential is activating an interactive slackline experience at Bluewater shopping centre in Kent.

The experience is designed to engage consumers while educating them about the ASUS product range, including the incredible new TaiChi (fusion of notebook and tablet technology).

www.insearchofincredible.com [more…]

Events : It’s time to start the final countdown – 5 days until #TFMA2013

by on February 21, 2013

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All about Asda, Ladbrokes, Premier Foods, Sports Direct, Kingfisher Group

by on February 21, 2013

Sales at Ladbrokes have soared through the £1bn mark, jumping 11pc to £1.084bn. The betting group has announced a 26pc rise in operating profits to £206.1m in 2012 due to rising revenues from its fixed odds betting machines. [more…]

Laughter Spot : “Husband Super Store”

by on February 20, 2013

Recently a "Husband Super Store" opened where women could go to choose a husband from many men. It was laid out over five floors, with the men increasing in positive attributes as you ascended.

The only rule was, once you opened the door to any floor, you had to choose a man from that floor; if you went up a floor, you couldn't go back down except to leave the place, never to return. [more…]

Burberry’s Christopher Bailey has christened his latest collection Trench Kisses

by on February 19, 2013

Giving new meaning to the term “fashion love in” Burberry’s Christopher Bailey has christened his latest collection Trench Kisses.

The autumn/winter offering, unveiled in Kensington Gardens this afternoon, saw a host of fabrics printed with a black love heart motif and used to create buttoned-down silk blouses, PVC pencil skirts and trench coats.

The show was watched by Rita Ora, Kate Beckinsdale and Freida Pinto who wore Burberry – of course - and sat front-row.

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