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Betway to spend more than £10M on Europe-wide TV branding campaign in 2013

by on January 24, 2013

Betway, one of Europe’s largest online betting companies, is planning to spend more than £10M this year on building its brand across Europe through a TV advertising campaign.

Of the total spend, £7.45M will be in the UK with the rest planned for Spain, Italy and Denmark, which are currently Betway’s key target European markets.

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FMCG latest news : Welch’s, Burton’s Biscuit Company, Twinings, Halewood International

by on January 24, 2013

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Which Survey – ‘The nations best and worst energy companies’ / Comment by Paul Clark, CEO of Charter UK

by on January 24, 2013

Paul Clark, CEO of Charter UK, the enterprise complaints and feedback specialist, comments on the Which? survey revealing the nations best and worst energy companies.

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MV Sports launches its first line of Batman licensed wheeled toys at London Toy Fair 2013

by on January 24, 2013

Warner Bros. Consumer Products UK have announced that MV Sports is launching its first line of Batman licensed wheeled toys at London Toy Fair 2013.

The stand out product in the outdoor play range is a child’s life size Batmobile car. In contrast to the huge sum the original 1960s Batmobile fetched at auction recently, MV’s car is priced £149.99 and will launch alongside a Batman bike (£119.99) this Autumn/Winter in time for Christmas. [more…]

The very latest facts for your presentation

by on January 23, 2013

Global TV sales declined by 8% in Q2 2012 over Q2 2011

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US real-time bidding spending will reach $7B in 2016, up from $1.9B in 2012

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Movers & Groovers / Clare Wenham joins NewVoiceMedia

by on January 22, 2013

NewVoiceMedia, the leading provider of cloud contact centre solutions, has appointed Clare Wenham to the new position of Product Marketing Manager.

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#SMWF – engage with the world of social media marketing / March 2013

by on January 22, 2013

Source: socialmedia-forum.com via #SMWF on Pinterest

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Using digital to drive high street footfall and keep customers loyal for longer / Dan Mortimer

by on January 22, 2013

By Dan Mortimer, CEO of Red Ant

With the demise of Blockbuster, HMV and Jessops, once again chatter moves to the death of the high street.

The mistake here is in continuing to see the emergence of digital as the demise of offline experiences, instead of recognising how high street brands can use digital to not only optimise all other marketing activities, but also drive footfall and optimise the in-store experience. [more…]

Cheers to Refer-On Business Club – Our free evening seminar

by on January 22, 2013

Great shot taken by John Welburn of Refer-On . It’s a venue picture for his next conference in late January. Check out all the details and make a plan to be there next Thursday

2013 Unlucky or your Best Year Yet? Only one way to find out.. / Refer-On [more…]

Sir Stuart Rose to be named chairman of Ocado

by on January 22, 2013

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