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Who else wants to reach, influence and get high impact sales opportunities from 65,000+ UK marketing decision makers?

by on May 30, 2012

Engage with theMarketingblog  audience by becoming a sponsor or by taking advantage of high impact sales opportunities. Your reach each week is very, very strong - 65,000+

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Front-page splashes : “Your emails, sex secrets and health details – all harvested by Google” | PC Pro blog

by on May 29, 2012

The arrival of our mini-heatwave appears to have tricked some of our national newspapers into thinking “silly season” has arrived.

Both The Sunday Times and The Daily Mail have led with front-page splashes about Google’s Street View data harvesting – both based on a report by the US Federal Communications Commission (FCC) that we and many others reported on when it was published over a month ago.

By Barry Collins [more…]

How to create a series of ‘quality content’ articles designed to get your prospects over to a yes – get your success story loaded here

by on May 29, 2012

Who else wants great results by creating 'fresh' editorialised branded content?

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David Hasselhoff celebrates – first ever payment by Barclaycard PayTag

by on May 28, 2012

Barclaycard today unveils a new advertising campaign as part of its integrated marketing activity to launch Barclaycard PayTag, the new way to turn any mobile phone into a contactless way to pay. Video

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Women for Women : What women want in a ‘perfect man’

by on May 27, 2012

A recent study by clothing company Austin Reed analysed the tastes and preferences of 2,000 British women and came up with a list of 30 traits that made up the 'perfect man'.

It's a pretty curious list. According to Austin Reed's findings, the perfect man earns £48,000 a year and drives an Audi. He is six foot tall with short dark hair and loves shopping. He eats meat and watches football but rings his mum regularly.

Oh, and he can swim. Obviously.

What traits would you include? Martina Quinn

You can find the rest of the list here. [more…]

A serious PR problem : “KFC Stop Trashing My Home”

by on May 23, 2012

Greenpeace activists have scaled the headquarters of the world’s largest fast food company (1) and deployed a giant banner depicting a Sumatran tiger on the front pillars of the iconic KFC building. The banner read: ‘KFC Stop Trashing My Home’.

“We're here today to expose KFC's secret recipe. KFC customers worldwide will be horrified to learn that the fast food giant is using rainforests to make its packaging.

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New £7.5 million 360⁰ campaign drives consumer interest in Smart TV / Samsung

by on May 23, 2012

Samsung Electronics Co. UK Ltd,  has revealed its new marketing campaign for its 2012 range of Smart TVs. The £7.5 million campaign, which includes TV, Print, PR and Digital, builds on the success of last year’s hugely successful Smart TV campaign that supported Samsung’s most awarded TV range[1] and number one market position for TV overall.

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Gmail update to encourage Google+ take up? / Red Rocket Media

by on May 22, 2012

Chris Taylor of Red Rocket Media writes ...Google has craftily updated its email platform Gmail, introducing a host of integrated features designed to draw attention to its Google+ social network.

Cnet.com reports that there are two major tweaks this week; both of which designed to show off a user’s calling card on the Google+ network.

Via Red Rocket Media

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Where do you see Facebook advertising going in the next 3-5 years?

by on May 18, 2012

David Mitchel in Linkedin asked these questions ..

  1. Do you think GM's decision to stop advertising on Facebook has any broader implications?
  2. Do you think Facebook is a viable advertising medium?
  3. Where do you see Facebook advertising going in the next 3-5 years?

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Who else wants to keep up with news about retail marketing trends? / ProofHQ

by on May 18, 2012

I found this more than useful article from ProofHQ.

They say ... We have created a list of marketing blogs and news websites that we think are great for keeping up with news about retail marketing trends and technologies.

We have also highlighted some recent articles that we liked from each one to give you a flavor of what they have to offer.

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