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CLS Communication launches new microsite focused on writing services

by on September 7, 2012

 The new website will enable business partners to work even more closely with CLS Communication and help them communicate better with their target audience. The website [more…]

BIG data – a five step plan can generate quick wins by Matt Hollingsworth, Acxiom

by on September 7, 2012

Marketingblog exclusive .. By Matt Hollingsworth, Managing Account Director, Acxiom

Even though the advent of social media has fuelled a boom in data volumes over the last few years, the term ‘big data’ has only become a conversation piece in marketing circles relatively recently.

Once the sole preserve of the IT department, big data is driven by constantly changing consumer behaviour. The rise of Smartphones, Apps and social networking means real-time data volumes have taken off. Marketers need to take note, or risk falling behind the curve. [more…]

Eurostar launches its first ad campaign under AMV BBDO

by on September 4, 2012

Eurostar, the high-speed passenger service linking London and mainland Europe has launched its first advertising campaign from newly appointed pan-European creative agency, AMV BBDO.

The UK focused campaign, which plays on the cultural exchange between the UK, France and Belgium, launches an attractive price promotion with return journeys form London to Paris or Brussels starting at just £59 return – a saving of £10 on Eurostar’s regular lead-in fare.


We Are Social appointed by The Guardian for ‘Six Songs of Me’ blogger outreach activity

by on September 3, 2012

Global social media agency We Are Social has been appointed by The Guardian to amplify its ‘Six Songs of Me’ project – a unique celebration of the musical bookmarks that have shaped peoples’ lives.


Telligent reports strong growth in 2012 and builds momentum

by on August 29, 2012

Telligent, a leader in social software for the enterprise, today announced strong business results for its fiscal year ended July 31, 2012. The growth was driven by strategic acquisition, key platform integrations, international growth and commitment to customer excellence.

“Telligent had an incredible 2012 fiscal year that celebrated several firsts,” said Patrick Brandt, CEO of Telligent. “Key partnerships drove expansion into new markets throughout Asia Pacific, the acquisition of Leverage Software delivered new deployment options for our customers in the cloud, and advancements to our enterprise social platform solidified Telligent’s position not only as a pioneer but as a leader in a market that’s achieved mainstream acceptance.”


“New social networks that are ignoring web sites all together”

by on August 28, 2012

Facebook iPhone app

Facebook wants to target ads based on app use

By Rimma Kats Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough.


Contactless payments milestone for Barclaycard

by on August 24, 2012

New research from Barclaycard reveals that the contactless payment symbol is now recognised by the vast majority of Brits. Over 80% of the public – almost double the figure from a year ago – can identify the contactless symbol, with people in London and the North West the quickest to adopt the new way to pay[1].

The research highlights a huge shift in consumer spending preference, with a remarkable 61% of people saying they preferred using cards over cash to buy items up to £20.


Festive gifts from Senator

by on August 24, 2012

A brand new range of products that are perfect for the gifting season is now available from Senator, the leading manufacturer of promotional writing instruments and the niche rou bill-branded family of mugs, and the exclusive promotional partner for the premium LAMY range of pens.


Events : “Opening Doors Closing Sales”

by on August 24, 2012

Opening Doors Closing Sales  :  A two day event purely focussed on 'Growing your Business'.  And what's more, it is totally free to Business Scene Premium Members! This is a must attend event for anyone serious about:

Generating more sales / Creating more opportunities / Building your brand & increasing your profile / Making Social Media deliver sales Opening Doors Closing Sales has been designed to enable delegates to leave with practical, easy to implement strategies for increasing opportunities = more sales = more profit!You will develop new skills for every stage of the sales cycle and learn about new marketing methods using social media as well as traditional sales and marketing techniques which will show you how to open more doors and close more new business.

Book your place now for only £149 + VAT!


Barclay Meade strengthens its Solent team with six new appointments

by on August 23, 2012

Barclay Meade, part of the Matchtech Group, has bolstered its Solent team with the appointments of Ian Butler, Craig Mincher, Lindsey Fraser, Alex Day, Tom Willoughby, Jade McDermott. Ian and Craig will be working within our sales team where they will be reporting to Sales Manager – Alan Betteridge. Their focus will be recruiting mid-senior level sales, bids and customer service professionals across into a variety of industries including Automotive, Aerospace, Defence and IT.