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Shaken & Stirred - Influential Brand Profiling and Positioning

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48% of executives see the most potential for AI in marketing 

70% of business executives believe that AI will enable companies to widen the scope of the roles of knowledge worker. Most of the business executives (96%) recognise that generative AI is the main topic in UK boardrooms, with the majority …

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Top Opportunities and Risks of Working with a Partner Network

If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve also likely heard them use terminology like “partner networks” and/or “proprietary database” – like any industry, it can be easy …

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Did #tiktokmakeyoubuyit? The Social Commerce Trends taking the UK by storm

Over the course of the last couple of years, the social commerce sector, an emerging sector with the e-commerce industry, has witnessed an extreme increase in growth. In the United Kingdom alone, our Digital 2023 report found that 84.4% of …

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