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All about driving demand, lead nurturing and sales and marketing alignment

by on February 16, 2012

Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced the company has opened registration for its 3rd annual Eloqua Experience Europe user conference.

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Risque business at Sears

by on February 16, 2012

 Sears in the US got a double-barreled lesson this week on the risks of letting third-party sellers put products in its online marketplace at Sears.com. Customers discovered an exceedingly revealing product image...

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New launch for ‘Channel Merchandise’ at TFM&A

by on February 15, 2012

A new branded merchandise solution for Channel Marketing companies and Vendors is being launched at the TFM&A Show.

Channel Merchandise will be exhibiting for the first time at the TFM&A show on 28th and 29th February 2012 in Earls Court

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Ryanair ad featuring cabin crew staff in their underwear banned

by on February 15, 2012

A “sexist” Ryanair ad featuring cabin crew staff in their underwear has been banned for being sexually offensive and likely to cause offence.

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Perth, WA has been named the 13th most expensive place to live in the world

by on February 14, 2012

Perth has been named the 13th most expensive place to live in the world, ahead of New York, London,

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Mobile ethnography – bridging the gap between actual and reported behaviour

by on February 14, 2012

Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.

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Why is there no tech startup ecosystem in Manchester?

by on February 14, 2012

 Martin Bryant reports... The short version: There's a Manchester Startups Facebook group, and please let me know about startups to add to the list in this post, and ideas of next steps, in the comments. Now here's the long version... [more…]

People scan a QR code placed on a property sign board – goes to details

by on February 14, 2012

Venture are leading the way in the North East by providing their customers with an extra marketing tool with help and innovation from Inspirar Business Support Limited. 

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Latest marketing nuggets

by on February 14, 2012

More great nuggets from theMarketingblog , Professor Suzanne Franks , Global Consumer Foodservice Survey 2011 , Jemm Group , AppNexus , Qype , City University London

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Major new marketing campaign for Warburtons

by on February 13, 2012

Warburtons, the UK’s number one bakery brand, has announced significant investment into a heavy-weight fully integrated marketing campaign aimed at driving both sales and category growth within the bakery category at the Breakfast occasion. [more…]