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How to get the most from your poster advertising campaign

It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing. Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event […]

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Movers and Groovers : Ogilvy appoints Gerald Lewis as Worldwide Executive Creative Director for Dove

Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and

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