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Can the wrong sponsorship actually do more harm than good? / SPA Future Thinking

by on August 11, 2012

John Whittaker of SPA Future Thinking writes ..

As sponsorship becomes more and more prevalent and consumers become more and more savvy to its purposes - getting it right is increasingly important. Get it wrong and you can expect a torrent of abuse on Twitter and other social media.

So can the wrong sponsorship actually do more harm than good?

[more…]

Research : 6 best practices that allowed the top 10 percent of Facebook campaigns to outperform the others- Wildfire report

by on August 11, 2012

Via Adrants ...  On average, just 17 percent of a brand's Facebook fans share a campaign with friends and family. But top-performing social brands get 39 percent of their fans to share their campaigns. Download the report now to find out how you can improve your Facebook marketing efforts. [more…]

Research : “75% of businesses didn’t know that 97.5% of all text messages are usually read within five seconds”

by on August 10, 2012

Textlocal.com, the business mobile messaging company has released a report which found that 86% of businesses were not aware of the high response rates of SMS and similarly, 75% of businesses didn’t know that 97.5% of all text messages are usually read within five seconds.

Interestingly though, the report also found that 67% of business owners actually preferred mobile messaging and mobile web compared to apps, and two-thirds stated that they found SMS more effective than email in their overall marketing campaigns.

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Research : A third of men under 34 buy more clothes online than offline

by on August 9, 2012

Research from Rakuten LinkShare reveals over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs

Rakuten LinkShare, the world’s largest affiliate network, today released insights into British men’s shopping and fashion habits.* [more…]

Microsoft, Apple and Intel top the tech logo recognisability chart / New OgilvyAction research

by on August 8, 2012

New research unveiled today shows that among UK shoppers, the top three most recognisable logos for technology brands are Microsoft, Apple and Intel. They were identified with certainty by 92.7 per cent, 86 per cent and 85.6 per cent of consumers, respectively.

Social media brands filled up the remainder of the top five: 78.8 per cent of shoppers were certain that they recognised the Facebook logo (81.8 per cent of women vs. 75.7 per cent of men), while 73.9 per cent (again, more women than men) identified the Twitter logo.

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Apple and Amazon dominate online space for Brown Goods / Research from Greenlight

by on August 8, 2012

Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, reveals the latest research from leading independent digital marketing agency, Greenlight.

Greenlight’s ‘Brown Goods Sector Report - Issue 12’ assessed which brands, retailers and review sites were the most visible in both Natural Search* and Paid Media** results and therefore had the greatest share of consideration when UK consumers searched on Google UK for Audio & Accessories, Cameras & Camcorders, PCs & Laptops, Phones & Accessories and TVs & DVD Players. The report also highlights those brands that interacted well on Social Media Networks.

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35 million Brits dump their online trolley at the checkout / DPD

by on August 8, 2012

New research from leading parcel company DPD reveals that 73 per cent of Brits have abandoned an online shop because of restricted or expensive delivery options.

Forty per cent of online shoppers complained that they are generally not offered a free delivery option and 37 per cent said retailers annoy them when they limit the delivery options or pre-select expensive options.

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Capscan reveal disconnect between perceptions of customer data and quality management process within organisations

by on August 4, 2012

Capscan, a leading global supplier of international data quality management (IDQM) and customer registration solutions today reports the findings of its 2012 Data Quality Management (DQM) survey.

The independent research reveals that whilst organisations are aware of the commercial benefits of high-quality customer contact data and the negative impact of poor information, almost half of the 291 respondents (40.9%) stated that their organisations don’t have an enterprise-wide DQM strategy.

The full results will be published by Capscan in a new whitepaper entitled ‘Data Quality Insight’, which can be downloaded for free at: www.capscan.com.

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“How to drive conversions with intelligent email marketing” – infographic

by on August 4, 2012

Infographic of the week. E mail is alive and well as a proven inbound marketing channel, and converts better than both search and social.

Are you happy with your inbound marketing so far this year? Is it generating results?

If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.

[more…]

What’s in it for me? – The trade-offs we all make / Jeff Deighton, insight engineers

by on August 3, 2012

Jeff Deighton of insight engineers writes ... As the current rumblings over empty Olympic seats, the ‘fit’ of various sponsors to the Olympic brand and ideals, and the widely anticipated worries over whether the infrastructure will be able to cope suggest, there’s no pain without gain.

For those attending any of the events, a degree of trade-off has played its part.

I’m sure for most people, being part of history will outweigh any inconvenience, discomfort (physical or philosophical), or expense. [more…]