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Adobe finds search advertising spend continues to climb with untapped opportunity in mobile

by on July 25, 2012

The Adobe Q2 Digital Advertising Report was released on Wednesday, 25th July 2012.   The main findings to come out of the research  revolve around:

  • Search advertising continued to grow in the UK, US and across Europe, representing a key channel for digital marketers. Search spend in the UK grew 18 percent, Year over Year (YoY). Additionally, growth rates for search spend were strong in the US and Germany, representing an 13 percent and 12 percent increase, respectively, YoY.

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Can you afford to ignore the mobile market any longer? / Chris Twin, EasyInsites

by on July 25, 2012

Chris Twin of EasyInsites writes ... We all have them, mobile phones, and some of us wouldn’t know what we would do without them which is testament to their involvement in our daily lives.

It’s common place to see people on their mobile phones, or increasingly their tablets, when commuting and going about their daily lives, but are we taking it for granted when it comes to research?

You’ve probably heard the phrase that ‘there’s an app for that’, and there usually is. We rely on these apps to organise our lives, give us choices about our environment and help us to explore things we wouldn’t normally see and mobile owners are very familiar with turning to their mobile devices to find the answers instead of firing up a desktop computer. It’s convenient. [more…]

“Reactions to BMW as an Olympic Sponsor” / Research from Vox Pops International (video)

by on July 24, 2012

Vox Pops International is out regularly filming new content on both topical issues and various demographics. Please visit their main website below to find out more about their services, and visit our YouTube channel's front page to view all of their free video playlists.

http://www.voxpops.com (Main website)
http://www.youtube.com/user/voxpopsinternational (YouTube channel)

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Impact of bad weather on spending / Research from Vox Pops International (video)

by on July 24, 2012

Vox Pops International took to the streets to find out how this summer’s awful weather has impacted on people’s spending.

Have you seen their other recent Video Library videos? [more…]

Research from Vox Pops International / The meaning of being over 50?

by on July 24, 2012

This video was produced as part of Vox Pops International ongoing Lifestage Omnibus research.Over 40 interviews were conducted around the UK with the over 50s demographic. YouTube video link

For transcripts and more information, please visit:
http://www.voxpops.com/vpiresearch/over-50s-2012/

Find out moreHave you seen their other recent Video Library videos? [more…]

Probability selects Featurespace to improve customer retention

by on July 20, 2012

Probability, the UK’s leading developer of gambling games for mobile users, has chosen Featurespace’s Nevis™ Customer Churn solution to improve the depth of its customer behavioural knowledge and the accuracy of its retention activities.

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Mum is the family’s media manager, a social-networking queen and always switched on / 21st Century Mum Insights series

by on July 19, 2012

The world’s number one pregnancy and parenting brand, BabyCentre, today launches Media Mum, the latest instalment of its 21st Century Mum Insights series. The research explores how the media habits of mums in Britain today are radically changing the rules for marketers, and examines how mums – a crucial audience segment - are becoming skilled at blending traditional and digital formats.

For more information on the 2012 UK Media Mum report please visit www.babycentresolutions.co.uk. [more…]

Over 50. “Having grandchildren, being free to do exactly what I want” / Vox Pops International

by on July 18, 2012

Vox Pops International

There are an increasing number of over 50’s in the UK and if they are your target group, you need to understand them. www.voxpops.com

What better way is there than to see them for yourself, talking about issues that impact on your business?

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“Operators everywhere face the same challenge of trying to maintain positive revenue trends in the face of price wars”

by on July 17, 2012

Incremental revenue experts Collinson Latitude are urging mobile operators to engage their customers with more innovative benefits and lifestyle products to improve value and reduce customer churn.

Collinson Latitude director Janet Titterton says: “Most telecom providers fail to take the opportunity to build an engaging relationship with customers throughout the lifetime of a contract. Discounted ‘start-up’ deals are always on offer to attract new customers and encourage switching. Unless mobile service providers are prepared to fight smarter to keep hold of their existing subscribers on a long-term basis, those customers will eventually defect in search of a better deal.”

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Research : Play.com case study: The rapid rise of the internet retailer

by on July 16, 2012

Play.com Case Study: The Rapid Rise of the Internet Retailer”

Play.com, a Jersey-based, privately owned online retailer, has recorded rapid growth since its establishment in 1988. Starting with a focus on selling CDs and DVDs mainly to young, tech-savvy men, the company quickly evolved into one of Europe's most successful e-commerce retailers.

Following its acquisition in the second half of 2011, Play.com is now a part of Rakuten Group. Also check...

Internet Retailing – What’s going on? / Payment & Fraud / Customer Rewards Engine / Mobile With Instore Experience

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