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“It’s the age of the customer and Inbound Marketing is key to successful customer engagement”

by on August 1, 2012

Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing software, today shared that weakening outbound marketing methods see marketers looking to inbound techniques to improve ROI. Yet only 4% say they have fully integrated real-time inbound methods into their sales and marketing initiatives based on Aprimo’s latest research.

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Research : Constant Contact survey reveals that small businesses need help evaluating social media marketing success

by on August 1, 2012

Are you one of the small businesses that overestimate what is needed for successful Facebook marketing?

A new survey from online marketing tools provider Constant Contact®, Inc. indicates a strong disconnect between British small businesses’ perception of social media marketing success and the reality.

Among the one quarter (24 per cent) of British small business decision makers surveyed that report using Facebook™ to market their organisation, more than a third (37 per cent) say they don’t think it has helped their business in any way, and only one fifth (21 per cent) believe they are doing a great job using Facebook to market their business. The data reveals several misconceptions that help to explain these attitudes, and shows that small businesses are actually doing a better job than they think.

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Women for Women – A ‘Moral DNA Test’ Reveals Women Are More Honest Than Men

by on July 30, 2012

Recent research by a leading philosopher has revealed that women are more moral than men – and it's ladies over 30 who are the most honest.

The study, by professor Roger Steare, based its conclusion on a ‘Moral DNA test’ which 60,000 participants from 200 countries completed in a bid to test their moral levels.

 

 

 

 

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“The pleasure we get from listening to music is driven by our love of exercising our expectations in a safe and satisfying scenario” / Dr Vicky Williamson

by on July 28, 2012

Dr Vicky Williamson writes ... Recently a new Tesco Metro appeared near to where I live. They seem to be everywhere nowadays. I still prefer to visit my local shop for a bottle of milk (customer service like Mr Lees’ is hard to find) but yesterday I decided to nip into the new store on my walk home from work for a poke around.

As soon as I walked in I was struck by a feeling of familiarity. Even though this was a brand new store, I knew where everything was; I knew whereabouts different goods would be located, where special offers would be, where prices could be quickly found and how to approach the till area. It was all eerily familiar. [more…]

“What do you want from an agency?” / Glow Labs

by on July 26, 2012

The Results are in… Results are king

Digital agency, Glow Labs wanted to create an engaging, interactive stand at Marketing Week Live by asking delegates: "What do you want from an agency?" The poll ran at both the recent, London event and online. The question attracted answers from many of the UK's best known brands, including: British Telecom, Mencap, O2, T Mobile and Mars Drinks.

So what do businesses and brands really want from their agencies in 2012? [more…]

Adobe finds search advertising spend continues to climb with untapped opportunity in mobile

by on July 25, 2012

The Adobe Q2 Digital Advertising Report was released on Wednesday, 25th July 2012.   The main findings to come out of the research  revolve around:

  • Search advertising continued to grow in the UK, US and across Europe, representing a key channel for digital marketers. Search spend in the UK grew 18 percent, Year over Year (YoY). Additionally, growth rates for search spend were strong in the US and Germany, representing an 13 percent and 12 percent increase, respectively, YoY.

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Can you afford to ignore the mobile market any longer? / Chris Twin, EasyInsites

by on July 25, 2012

Chris Twin of EasyInsites writes ... We all have them, mobile phones, and some of us wouldn’t know what we would do without them which is testament to their involvement in our daily lives.

It’s common place to see people on their mobile phones, or increasingly their tablets, when commuting and going about their daily lives, but are we taking it for granted when it comes to research?

You’ve probably heard the phrase that ‘there’s an app for that’, and there usually is. We rely on these apps to organise our lives, give us choices about our environment and help us to explore things we wouldn’t normally see and mobile owners are very familiar with turning to their mobile devices to find the answers instead of firing up a desktop computer. It’s convenient. [more…]

“Reactions to BMW as an Olympic Sponsor” / Research from Vox Pops International (video)

by on July 24, 2012

Vox Pops International is out regularly filming new content on both topical issues and various demographics. Please visit their main website below to find out more about their services, and visit our YouTube channel's front page to view all of their free video playlists.

http://www.voxpops.com (Main website)
http://www.youtube.com/user/voxpopsinternational (YouTube channel)

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