Get in Touch

Research

Impact of bad weather on spending / Research from Vox Pops International (video)

by on July 24, 2012

Vox Pops International took to the streets to find out how this summer’s awful weather has impacted on people’s spending.

Have you seen their other recent Video Library videos? [more…]

Research from Vox Pops International / The meaning of being over 50?

by on July 24, 2012

This video was produced as part of Vox Pops International ongoing Lifestage Omnibus research.Over 40 interviews were conducted around the UK with the over 50s demographic. YouTube video link

For transcripts and more information, please visit:
http://www.voxpops.com/vpiresearch/over-50s-2012/

Find out moreHave you seen their other recent Video Library videos? [more…]

Probability selects Featurespace to improve customer retention

by on July 20, 2012

Probability, the UK’s leading developer of gambling games for mobile users, has chosen Featurespace’s Nevis™ Customer Churn solution to improve the depth of its customer behavioural knowledge and the accuracy of its retention activities.

[more…]

Mum is the family’s media manager, a social-networking queen and always switched on / 21st Century Mum Insights series

by on July 19, 2012

The world’s number one pregnancy and parenting brand, BabyCentre, today launches Media Mum, the latest instalment of its 21st Century Mum Insights series. The research explores how the media habits of mums in Britain today are radically changing the rules for marketers, and examines how mums – a crucial audience segment - are becoming skilled at blending traditional and digital formats.

For more information on the 2012 UK Media Mum report please visit www.babycentresolutions.co.uk. [more…]

Over 50. “Having grandchildren, being free to do exactly what I want” / Vox Pops International

by on July 18, 2012

Vox Pops International

There are an increasing number of over 50’s in the UK and if they are your target group, you need to understand them. www.voxpops.com

What better way is there than to see them for yourself, talking about issues that impact on your business?

[more…]

“Operators everywhere face the same challenge of trying to maintain positive revenue trends in the face of price wars”

by on July 17, 2012

Incremental revenue experts Collinson Latitude are urging mobile operators to engage their customers with more innovative benefits and lifestyle products to improve value and reduce customer churn.

Collinson Latitude director Janet Titterton says: “Most telecom providers fail to take the opportunity to build an engaging relationship with customers throughout the lifetime of a contract. Discounted ‘start-up’ deals are always on offer to attract new customers and encourage switching. Unless mobile service providers are prepared to fight smarter to keep hold of their existing subscribers on a long-term basis, those customers will eventually defect in search of a better deal.”

[more…]

Research : Play.com case study: The rapid rise of the internet retailer

by on July 16, 2012

Play.com Case Study: The Rapid Rise of the Internet Retailer”

Play.com, a Jersey-based, privately owned online retailer, has recorded rapid growth since its establishment in 1988. Starting with a focus on selling CDs and DVDs mainly to young, tech-savvy men, the company quickly evolved into one of Europe's most successful e-commerce retailers.

Following its acquisition in the second half of 2011, Play.com is now a part of Rakuten Group. Also check...

Internet Retailing – What’s going on? / Payment & Fraud / Customer Rewards Engine / Mobile With Instore Experience

[more…]

Do you think the future CEO can only be successful if they’re personally engaged with social media?

by on July 15, 2012

Grow Your Company Or Be Active On Social Media?

Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube, updating a Facebook profile or taking part in LinkedIn, it may well be high time to start asking these questions all over again. The reasoning for this line of questioning comes via a press release issued recently titled, Fortune 500 executives behind on social networking.

[more…]

Customer service inquiry tip : “Be eager to talk with customers when they are eager to talk to you”

by on July 15, 2012

A study from IfbyPhone, a marketing company focused on “voice interactions,” finds that people don’t like to wait.

Four out of five respondents to a poll of 531 U.S. consumers said they wanted to dump a brand that made them wait too long to speak to someone about a customer service inquiry. Forty-five percent said they would walk away from a brand if it weren’t for the contract. [more…]

Mobile App designed to make tracking relevant content whilst on the move simple and straightforward

by on July 13, 2012

On-the-go PROs need immediate access to the latest media coverage

Precise research reveals nearly three quarters of PROs deem it ‘extremely important’ to view coverage as it lands.

"Our Mobile App is designed to make tracking relevant content whilst on the move simple and straightforward"

[more…]