Get in Touch


Do you think the future CEO can only be successful if they’re personally engaged with social media?

by on July 15, 2012

Grow Your Company Or Be Active On Social Media?

Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube, updating a Facebook profile or taking part in LinkedIn, it may well be high time to start asking these questions all over again. The reasoning for this line of questioning comes via a press release issued recently titled, Fortune 500 executives behind on social networking.


Customer service inquiry tip : “Be eager to talk with customers when they are eager to talk to you”

by on July 15, 2012

A study from IfbyPhone, a marketing company focused on “voice interactions,” finds that people don’t like to wait.

Four out of five respondents to a poll of 531 U.S. consumers said they wanted to dump a brand that made them wait too long to speak to someone about a customer service inquiry. Forty-five percent said they would walk away from a brand if it weren’t for the contract. [more…]

Mobile App designed to make tracking relevant content whilst on the move simple and straightforward

by on July 13, 2012

On-the-go PROs need immediate access to the latest media coverage

Precise research reveals nearly three quarters of PROs deem it ‘extremely important’ to view coverage as it lands.

"Our Mobile App is designed to make tracking relevant content whilst on the move simple and straightforward"


See-Me – the latest methodology revealing real consumer behaviour from SPA Future Thinking

by on July 12, 2012

See-Me provides an uninterrupted and unedited visual diary of consumer life by tracking where respondents go, what they do and what they are exposed to through a range of different cameras, be it video, motion sensor, or fish-eye camera. Cameras can also be used in situ to understand everything from product interaction to in-depth consumer lifestyle.

See-Me is now being used by a number of clients across the fmcg and media sectors and we’ve put together a short video that demonstrates how See-Me can help you get closer to real consumer behaviour. It’s less than two minutes long so why not watch it now.


“Half of U.S. consumers (88.2 million) will use online coupons during 2012”

by on July 7, 2012

Coupon search engine released its first Buy-havior Report, which tracks consumer search habits on the site.

When consumers search for online coupons and savings, 62 percent searched for store-centric deals, 24 percent for product-specific coupons, while only 14 percent search specifically for brand name product discounts online.


“Customer advisory panels should be a part of the solution” / Charles Pearson, EasyInsites

by on July 6, 2012

  • Charles Pearson
    Customer advisory panels should be a part of the solution, since they provide the fast and cost effective responses to the questions which need answering and are not found in the transactional data.


10 iconic brands that didn’t exist when we started and 10 brands we’ve outlived

by on July 5, 2012

Casper from insight engineers sent us this excellent review - and we rushed it into our site because we felt it was a very clever way of getting across a 10th anniversary. It's also makes for good reading - enjoy it and give us your comments please. Editor

Casper writes .. This week saw us enter our tenth year of trading as insight engineers.

To mark the occasion, here are 10 iconic brands that didn’t exist when we started and 10 brands we’ve outlived, plus our thoughts on each of these brands:


Free video of public reaction to the RBS, NatWest problem / Vox Pops International

by on July 4, 2012

Free video of public reaction to the RBS / Natwest problem

Vox Pops International is out regularly filming new content on both topical issues and various demographics. Please visit our main website below to find out more about our services, and visit our YouTube channel's front page to view all of our free video playlists. (Main website) (YouTube channel) [more…]

Loyalty lasts longer than Diamond – Two in three (66%) Britons feel loyal to their bank

by on July 4, 2012

Despite the longest recession since 2008 and the current banking crises, an annual survey on customer loyalty in the UK finds two in three (66%) Britons feel loyal to their bank and/or building society.

This trend has prevailed over the last four years, since The Logic Group started conducting its annual survey. [more…]

“The representativeness of telephone interviews is being challenged” / Elaine Fowler, EasyInsites

by on July 4, 2012

Elaine Fowler, EasyInsites writes ..  Recently, a discussion within our office regarding our various experiences with telephone interviews motivated me to think further about this topic and to reflect on my own first hand experience and knowledge.

I also recently took part in a telephone interview, partly out of curiosity, but also because of a shared empathy with the interviewer having worked in this capacity part-time while still in university.