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See-Me – the latest methodology revealing real consumer behaviour from SPA Future Thinking

by on July 12, 2012

See-Me provides an uninterrupted and unedited visual diary of consumer life by tracking where respondents go, what they do and what they are exposed to through a range of different cameras, be it video, motion sensor, or fish-eye camera. Cameras can also be used in situ to understand everything from product interaction to in-depth consumer lifestyle.

See-Me is now being used by a number of clients across the fmcg and media sectors and we’ve put together a short video that demonstrates how See-Me can help you get closer to real consumer behaviour. It’s less than two minutes long so why not watch it now.

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“Half of U.S. consumers (88.2 million) will use online coupons during 2012”

by on July 7, 2012

Coupon search engine ShopAtHome.com released its first Buy-havior Report, which tracks consumer search habits on the site.

When consumers search for online coupons and savings, 62 percent searched for store-centric deals, 24 percent for product-specific coupons, while only 14 percent search specifically for brand name product discounts online.

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“Customer advisory panels should be a part of the solution” / Charles Pearson, EasyInsites

by on July 6, 2012

  • Charles Pearson
    Customer advisory panels should be a part of the solution, since they provide the fast and cost effective responses to the questions which need answering and are not found in the transactional data.

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10 iconic brands that didn’t exist when we started and 10 brands we’ve outlived

by on July 5, 2012

Casper from insight engineers sent us this excellent review - and we rushed it into our site because we felt it was a very clever way of getting across a 10th anniversary. It's also makes for good reading - enjoy it and give us your comments please. Editor

Casper writes .. This week saw us enter our tenth year of trading as insight engineers.

To mark the occasion, here are 10 iconic brands that didn’t exist when we started and 10 brands we’ve outlived, plus our thoughts on each of these brands:

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Free video of public reaction to the RBS, NatWest problem / Vox Pops International

by on July 4, 2012

Free video of public reaction to the RBS / Natwest problem

Vox Pops International is out regularly filming new content on both topical issues and various demographics. Please visit our main website below to find out more about our services, and visit our YouTube channel's front page to view all of our free video playlists.

http://www.voxpops.com (Main website)
http://www.youtube.com/user/voxpopsinternational (YouTube channel) [more…]

Loyalty lasts longer than Diamond – Two in three (66%) Britons feel loyal to their bank

by on July 4, 2012

Despite the longest recession since 2008 and the current banking crises, an annual survey on customer loyalty in the UK finds two in three (66%) Britons feel loyal to their bank and/or building society.

This trend has prevailed over the last four years, since The Logic Group started conducting its annual survey. [more…]

“The representativeness of telephone interviews is being challenged” / Elaine Fowler, EasyInsites

by on July 4, 2012

Elaine Fowler, EasyInsites writes ..  Recently, a discussion within our office regarding our various experiences with telephone interviews motivated me to think further about this topic and to reflect on my own first hand experience and knowledge.

I also recently took part in a telephone interview, partly out of curiosity, but also because of a shared empathy with the interviewer having worked in this capacity part-time while still in university.

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Research / The first digital analysis of the luxury handbag market

by on July 3, 2012

You may have seen research from the Luxury Society & Digital Luxury Group as they present the World Luxury Index, providing the first digital analysis of the luxury handbag market. The research looks at the handbag market, revealing a ranking and analysis of the most searched-for handbag brands around the world within the luxury industry.

The research covers over 130 brands, through 130 million+ searches, in eight countries and shows how digital is impacting on luxury handbag retailers as well as the appetite for handbag brands amongst consumers. 

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Research : Online reviews are now dominating search results / KwikChex

by on June 25, 2012

Canny consumers do not take adverts at face value.

According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service - but do they get the correct and fair information? Via the Guardian / Roy Greenslade

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