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Sometimes the real gems lie on the surface / Jeff Deighton

by on June 23, 2012

Jeff Deighton of insight engineers writes ... I’ve been watching the Euros with my teenage kids and beyond commenting loudly on the match itself together, we find ourselves putting the world to rights on a variety of issues, some of which are topics we also debate in the office. [more…]

Survey / • More developers are using Drupal than the next three highest scoring CMS platforms combined

by on June 20, 2012

Proprietary software solutions are facing a long-term decline as developers and IT executives look towards open source solutions, according to a new survey by Acquia and .net magazine.

The survey, which quizzed nearly 3000 developers from all over the world on a wide range of web design and development trends, revealed that 83% of respondents preferred using open source instead of traditional proprietary software. [more…]

SPA Future Thinking unveils consumer attitude ethnographic tool

by on June 20, 2012

SPA Future Thinking has launched a second ethnographic tool, See-Me, designed to link and understand consumer attitudes to their actual behaviour.


In-depth interviews with senior marketers gives fascinating insight into the role of promotional merchandise

by on June 19, 2012

New research on the use of promotional merchandise


Fashion accessories – Bling loses its shine to ‘Lingerie’

by on June 16, 2012

Consumer online searches for fashion accessories took a turn in April, with the number of queries using the term ‘Jewellery’ dropping 18 per cent on January levels, reveals the latest fashion retail-related data from leading independent digital marketing agency, Greenlight.

Meanwhile searches for ‘Lingerie’ dominated and maintained the lead.

According to Greenlight’s report ‘Fashion – Issue 13’, which profiles UK consumer online search behaviour, there were 3.4 million searches made online for womenswear, menswear and fashion accessories in April. [more…]

Which social media channels are the most important to marketers? / New research

by on June 13, 2012

New research conducted by Crain’s B2B reveals a growing interest and involvement among marketers in b-to-b social media.

In 2011, 21 percent of marketers polled reported that they were “very” or “fully” engaged in marketing through social channels, compared with 32 percent this year. For 2013, the research forecasts a rise to 53 percent.


How social media is changing brand building

by on June 10, 2012

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact.

Digging a little deeper we see that online video is hot with the B2B crowd (who knew) while mobile is the weapon of choice for B2C. [more…]

“Instant win promotions have declined” / Fotorama Promotions Research

by on June 8, 2012

There has been a significant decline in the use of ‘Instant Win’, ‘Collector Packs’, ‘Free Mail Ins’ and ‘Self Liquidating Promotions’ promotional mechanics since 2005 while in contrast the use of coupon and cash back promotions has  risen dramatically making them the most frequently used on–pack promotional mechanics.


Recent research by the Wall Street Journal – 90% of conversations still take place offline

by on June 8, 2012

With improvements in technology, communication in business has been transformed. But recent research reported by the Wall Street Journal states that 90% of conversations still take place offline, and that word-of-mouth is the strongest marketing tool.

Events that Matter, a specialist corporate events management agency based in Surrey, agrees that holding a live event where you can meet clients and suppliers in person is still the best way to communicate your brand. [more…]

“Ann Summers Sexy Uncovered”

by on June 7, 2012

We experience the best sex in our 50's, while sexual confidence peaks between the ages of 60 and 69

A Birmingham-based Digital Agency has completed work for Ann Summers and Relate to develop the national Sex Census results website for 2012.  Fast Fwd Multimedia, based at Fazeley Studios in Digbeth, was awarded the contract after successfully working with Ann Summers on other projects, including an online modelling competition to find the new face of their new brand.

The Sex Census 2012 report can be read in full by downloading at