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“Instant win promotions have declined” / Fotorama Promotions Research

by on June 8, 2012

There has been a significant decline in the use of ‘Instant Win’, ‘Collector Packs’, ‘Free Mail Ins’ and ‘Self Liquidating Promotions’ promotional mechanics since 2005 while in contrast the use of coupon and cash back promotions has  risen dramatically making them the most frequently used on–pack promotional mechanics.


Recent research by the Wall Street Journal – 90% of conversations still take place offline

by on June 8, 2012

With improvements in technology, communication in business has been transformed. But recent research reported by the Wall Street Journal states that 90% of conversations still take place offline, and that word-of-mouth is the strongest marketing tool.

Events that Matter, a specialist corporate events management agency based in Surrey, agrees that holding a live event where you can meet clients and suppliers in person is still the best way to communicate your brand. [more…]

“Ann Summers Sexy Uncovered”

by on June 7, 2012

We experience the best sex in our 50's, while sexual confidence peaks between the ages of 60 and 69

A Birmingham-based Digital Agency has completed work for Ann Summers and Relate to develop the national Sex Census results website for 2012.  Fast Fwd Multimedia, based at Fazeley Studios in Digbeth, was awarded the contract after successfully working with Ann Summers on other projects, including an online modelling competition to find the new face of their new brand.

The Sex Census 2012 report can be read in full by downloading at


Equation helps creative companies chase big ideas / Henley Business School research project

by on June 7, 2012

Marketing and PR firms in Britain are generating record numbers of business ideas (e.g. for new products or services) but a low hit rate is stunting true innovation. This new finding comes from a Henley Business School research project1, commissioned by Orange. [more…]

SPA Future Thinking / “Identifying the best combination of variables to optimise and drive value in your brand”

by on June 5, 2012

John Whittaker of SPA Future Thinking writes ... Understanding your brand’s value and that of your competitors is vital to minimising risk and identifying potential.


“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK

by on June 5, 2012

Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests just that. [more…]

Controversial findings : “Devices Used To Access Surveys Are Changing Rapidly – Are You Prepared?”

by on May 31, 2012

EasyInsites, an online research agency specialising in custom panels and online fieldwork, and Cint, a technology company providing solutions for gaining high-quality market insight, presented controversial findings today at the CASRO Technology Conference in New York City.

Their study found that survey-taking experiences on devices such as smartphones and tablets are often not positive, contrary to popular belief that our industry’s surveys work properly across devices.

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Hotcow’s latest shopper research around product trial and purchase behaviour

by on May 29, 2012

Marketing Week has featured an insightful article about the factors affecting the success of sampling campaigns, based on some of the data collected from Hotcow’s latest shopper research around product trial and purchase behaviour.

The survey conducted amongst 1074 people in the UK reveals the impact of product sampling along the consumer buying journey and the barriers that need to be overcome to achieve greater ROI results. As Marketing Week has highlighted, "consumers view sampling positively as an incentive to try a new product but marketers would be wrong to thing that they will get new customers by simply handing a sample out for free". [more…]

Women for Women : What women want in a ‘perfect man’

by on May 27, 2012

A recent study by clothing company Austin Reed analysed the tastes and preferences of 2,000 British women and came up with a list of 30 traits that made up the 'perfect man'.

It's a pretty curious list. According to Austin Reed's findings, the perfect man earns £48,000 a year and drives an Audi. He is six foot tall with short dark hair and loves shopping. He eats meat and watches football but rings his mum regularly.

Oh, and he can swim. Obviously.

What traits would you include? Martina Quinn

You can find the rest of the list here. [more…]

Majority of IT Security believe Big Data should be a strategic focus / Varonis

by on May 24, 2012

More than two thirds of IT people think Big Data should be a strategic priority according to research conducted by Varonis, the leading provider of comprehensive data governance software.

More than half expect Big Data to be a strategic initiative over the next five years, but fewer than half of the respondents felt there was a clear definition of Big Data, even fewer felt they had adequate knowledge of Big Data products.

To download the full Big Data Research report, visit