Get in Touch

Research

Dulux has found the town with the least amount of sex – is it your town?

by on March 13, 2012

Dulux is supporting the launch of its creative for its new advertising campaign with a social experiment to see if the simple act of decorating can turn bedrooms into boudoirs. 

Watch the new video

[more…]

50% of companies wrongly think it’s not appropriate for them to have a catalogue

by on March 11, 2012

50% of companies wrongly believe it’s not appropriate for them to have a catalogue, according to a new report released today.

[more…]

Exclusive : Interview with the founder of Drupal – Dries Buytaert

by on March 8, 2012

  • Exclusive to theMarketingblog : Interview with Dries Buytaert
  • Why are major media brands turning to the benefits of open source over traditional web publishing platform

[more…]

Voucher schemes prove popular with corporates in 2012, new report reveals

by on March 7, 2012

The corporate sector has continued to drive solid growth for the UK’s gift card and voucher industry in the fourth quarter (Q4) of 2011,  continuing into 2012.

[more…]

“People no longer consume brands; they edit them and their communications, choosing a select number to interact with”

by on March 7, 2012

Research carried out by branding consultancy Creston Unlimited has identified that just 8 emotional dimensions drive 83% of all consumer brand purchasing decisions

[more…]

Three quarters (73%) of shoppers do notice the music playing in stores /Immedia Group

by on March 5, 2012

Some retailers are getting their music strategies wrong.

Wrong enough to send shoppers heading for the exits.

[more…]

New research : Nine out of ten people will leave a shop with their money unspent if the service is not good enough

by on March 5, 2012

Britain’s struggling retailers are driving shoppers from the high street with poor customer service.

In a poll of more than 5,000 UK shoppers, researchers found nine out of ten people will leave a shop with their money unspent if the service is not good enough.

[more…]

“No confidence in the management skills of their bosses”/ Edgecumbe Consulting Group

by on March 1, 2012

A third of line managers have revealed that they have no confidence in the management skills of their bosses, according to a new report.

[more…]

The effect of routing on a panellist’s future behaviour / New white paper

by on March 1, 2012

Cint launches exclusive white paper at CASRO Online 2012 analysing the effect of routing on panel behaviour

[more…]

Attract, engage, and retain customers ..Mike Quinn

by on March 1, 2012

An integrated solution to digital marketing

Mike Quinn explains the key products that make-up Adobe’s Digital Marketing Suite

For more information on Adobe’s Digital Marketing Suite please visit the website here

The pace of change in the digital landscape is continually accelerating. With the explosion of social, video and mobile content, consumers can today interact with businesses from a wide range of sectors using multiple channels and devices, such as smart phones, tablets and laptops.  As a result, they need to figure out how to best attract, engage, and retain customers in a world where the reach and quality of experiences directly impacts their success. [more…]