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All about the critical first few weeks of a product launch / YouGov

by on March 1, 2012

YouGov to speak at the MRS Innovations Development Conference

YouGov is pleased to announce that its Consumer Consulting team has been invited to speak about product launches

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InMobi / “Mobile devices are redefining the media landscape across the world” Naveen Tewari

by on February 28, 2012

InMobi, the largest independent mobile ad network, has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.

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Location location location and just in time: new mBlox technology delivers mobile engagement at the right place, at the right time

by on February 28, 2012

mBlox, a leader in mobile consumer interaction and payments, today announces mBlox Engage, a cloud based solution delivering the next generation of mobile marketing engagement.

By offering real time, location-based analytics and reporting, it enables brands to achieve new levels of insight into consumer behaviour on mobile – facilitating the best possible content delivery and strengthening the relationship between the brand and end user.

Click here for the report

With opt-in consent from the consumer, Engage uses real time, location aware content delivery and customer activity reporting to ensure mobile marketing takes place on an individual, personalised level. mBlox Engage provides brands with unprecedented levels of user insight, allowing them to track mobile marketing effectiveness and improve the quality of the user experience.

The new technology can also be set to automatically respond to consumer interaction, for example; it will add or remove a limited offer once the timeframe has expired or the stock has been exhausted

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SMS is still the king of messaging / New research from Acision

by on February 27, 2012

Acision research shows SMS is still the king of messaging with half of UK smartphone users stating they would be lost without it

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Who wants to win a day of Voxpops? / Sign up for the Vox Pops Conference

by on February 27, 2012

Maximise & Communicate Research Insights through Video
at the British Film Institute on Thursday 19th April 2012 1.30-4.30pm

Featuring guest speakers from Barclays and BskyB

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How music can improve any retail environment / Dr Vicky Williamson, Immedia’s music psychologist

by on February 23, 2012

Taking it too personally ...  Dr Vicky Williamson, Immedia' s music psychologist

 In my previous blog I discussed how music can improve any retail environment, as it demonstrates attention to care and quality and can create a more comfortable shopping experience for the consumer.

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UK m-commerce will rise by a massive 53 per cent in 2012 …

by on February 23, 2012

Many consumers are worried about using their mobile devices for online shopping, research has found.

Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.

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New research : Fans are signing up to brand pages on Google+

by on February 23, 2012

Google+ brand pages are proving to be more popular than their Twitter equivalent. by Ashley Curtis

Via Red Rocket Media 

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What do you think of the new Marketingblog?

by on February 22, 2012

We are really 'chuffed' with our new 'Brand Journalism' Marketingblog. However we know it's more important to hear what you think of the new site.

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Eleven pointers vital to customer journey mapping / Immedia

by on February 20, 2012

How can you start good relationships with customers built on trust? Eleven pointers vital to customer journey mapping  http://goo.gl/0bR90...

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