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4 Great Digital Transformation Examples To Adopt

by on August 30, 2021

How does your business adapt to digital transformation? What are the existing technologies you use? Digital technology provides plenty of opportunities to businesses, most especially [more…]

Is your smartphone spying on you? Take the test

by on April 21, 2021

Unsplash

Your phone is listening and helping marketers to target you. What can you do about it?

Last year, there was a 5% increase in the installation [more…]

Is your brand a ‘thought leader’?

Is your brand a ‘thought leader’?

by on July 9, 2020

Question: what is a thought leader? Well, it’s a marketing buzzword for someone whose thoughts and opinions on a particular subject are highly respected.

That being so, how can a brand become a thought leader? Same way, really. This just means that your brand is seen as being an influential authority within your niche.

[more…]

“Comment piece on Facebook boycott” .. Bill Portlock, Marketing Metrix

“Comment piece on Facebook boycott” .. Bill Portlock, Marketing Metrix

by on July 4, 2020

By Bill Portlock, founder and CEO, Marketing Metrix

The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace.

Unilever has become the latest major brand to pause advertising on Facebook, Instagram and Twitter news feeds; Coca-Cola has suspended advertising on all social media for 30 days.

[more…]

The importance of digital marketing for the higher education

The importance of digital marketing for the higher education

by on June 25, 2020

Nowadays, when looking for an educational institution to apply to, future students resort to the Internet.

So, it is necessary to use opportunities to advertise educational services digitally.

And it doesn't matter if you want to attract new traffic to the website of the educational institution, or you want to advertise educational services - the approaches and principles are almost identical.

[more…]

International Marketing – a guide

International Marketing – a guide

by on June 24, 2020

Your brand is doing exceptionally well in the local market and you feel it is time to go global.

Therefore, you need a strategy to market your product internationally. International marketing is, in a nutshell, selling your product to customers in more than one country.

[more…]

A guide to using Twitter to successfully grow your business

A guide to using Twitter to successfully grow your business

by on June 18, 2020

As far as digital marketing is concerned, Twitter is among the most powerful tools available.

Not only is it one of the most popular social media platforms on the planet, but it’s also free for businesses to utilise.

[more…]

Shopify: Ultimate guide for new online stores

Shopify: Ultimate guide for new online stores

by on June 17, 2020

Shopify is by far one of the most well-known and popular eCommerce platforms available.

Over a million sellers use Shopify and that number is only growing. If you are a new online store and have just launched a Shopify account, be sure to check out this hand list to optimise your store for 2020.

[more…]

Experts guide to increasing your B2B lead generation

Experts guide to increasing your B2B lead generation

by on June 15, 2020

If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.

[more…]

How building a website will help your local pest control business

How building a website will help your local pest control business

by on June 11, 2020

In a day and time when everything is digitalized, it is necessary to use the internet to promote your business, services, and products in order to improve clientele and maximize profit.

And so, it's essential for every business and organization, no matter how small, to build a website.

[more…]