If you have a business you need to market, you might need a refresher in marketing. There last two years have caused a lot of changes, and even social media was affected. Users’ habits are changing, and the old means …
Dating apps no longer represent a fad. More and more people turn to dating websites in order to find their soulmates. The truth is love is harder and harder to find because people are just too busy. Furthermore, the older …
How does your business adapt to digital transformation? What are the existing technologies you use? Digital technology provides plenty of opportunities to businesses, most especially when COVID-19 caused temporary business closures recently. The huge shift from traditional to online business …
4 Great Digital Transformation Examples To Adopt Read More »
Your phone is listening and helping marketers to target you. What can you do about it? Last year, there was a 5% increase in the installation of monitoring apps, a study by NordVPN shows. Yet some users suspect that their smartphones are spying on …
Question: what is a thought leader? Well, it’s a marketing buzzword for someone whose thoughts and opinions on a particular subject are highly respected. That being so, how can a brand become a thought leader? Same way, really. This just …
By Bill Portlock, founder and CEO, Marketing Metrix The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace. Unilever has become the latest major brand to pause advertising on Facebook, Instagram …
“Comment piece on Facebook boycott” .. Bill Portlock, Marketing Metrix Read More »
Nowadays, when looking for an educational institution to apply to, future students resort to the Internet. So, it is necessary to use opportunities to advertise educational services digitally. And it doesn’t matter if you want to attract new traffic to …
The importance of digital marketing for the higher education Read More »
Your brand is doing exceptionally well in the local market and you feel it is time to go global. Therefore, you need a strategy to market your product internationally. International marketing is, in a nutshell, selling your product to customers …
As far as digital marketing is concerned, Twitter is among the most powerful tools available. Not only is it one of the most popular social media platforms on the planet, but it’s also free for businesses to utilise.
Shopify is by far one of the most well-known and popular eCommerce platforms available. Over a million sellers use Shopify and that number is only growing. If you are a new online store and have just launched a Shopify account, …
