If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
There are still people who are hesitant to go online with their business.
Well, it’s a New Year and all the more reason to aim for growth and improvement. The pros of having a website for your business has overpowered the cons (if there’s any).
Influencer marketing platforms are an excellent tool to help business owners boost their social media marketing plan.
Investing in influencer marketing is a cost-effective strategy to increase your business exposure and brand awareness.
Social media is one of the best tools for free advertising the world has ever seen.
With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.
Search engine marketing, or commonly, SEM, is one of the most effective ways to grow your business in an increasingly competitive online marketplace.
With millions of businesses out there all eyeing similar goals, it’s never been more important to advertise online, and search engine marketing is one of the most compelling, when it comes to promoting your products and grow your business.
Whether you want to advance your career, grow your business, it pays to learn the latest techniques in digital marketing.
By equipping yourself with a fresh set of digital marketing skills, you’re able to devise more ways through which you can reach your target audience in a more cost-effective and measurable way.
Essentially, aficionados in the digital marketing space power small business owners to make smart marketing tactics even with a smaller advertising budget.
Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.
Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.
It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.
Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.
In the digital world, one of the most powerful search engine tools is Google.
People search and browse different topics, buy stuff online, watch the news, stay connected, and engage, trusting and making decisions based on Google’s results.
Google significantly impacts businesses, so making it on top is everyone’s priority.
By Brian Bowman, CEO of Consumer Acquisition
Finding a partner to help you with your Facebook or Google UAC advertising is dicey. On the upside, if hiring the partner works out, you’ll get better results to help you efficiently scale.
If it doesn’t work out, you’ve lost time trying them out, and you’ll probably have lost a lot of ad spend and probably some revenue, too.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.