Air New Zealand’s UK customers can now earn cash back through an innovative fandistribution programme that rewards users for social media recommendations of its 777-300 Premium Economy Spaceseat™ experience.
In a UK first, customers registered for the ‘Share and Earn’ trial airnewzealand.fandistribution.com will get £50 cash for every share via Facebook, Twitter, email or blogs that directly result in a Premium Economy booking for the airline up until 16 May 2012. [more…]
NEW Thames Valley ROI Conference will showcase the most popular as well as the newest and most innovative of the exciting social media opportunities including Pinterest, Google+ and LinkedIn etc.
Social Media;
Europe's longest running high level social media event now in its 7th year, takes place June 12 in London - Social Media Influence [more…]
It's free creation and management - Register now for your new Pinterest page Early Bird Discount Rate (only £195 + VAT).
Do you want to test Pinterest for your company? You now have this great opportunity of having your own Pinterest board created and managed by theMarketingblog team.
It's free - However it's very much a limited time offer - ends 6pm on the 17 April 2012 - so early bird register at only £195 + vat now for the NEW Thames Valley ROI Conference
Gary Bembridge writes ... I believe there is a very simple - but validated approach - for you as you consider the role of digital to build your brand or company. I use, and recommend, a straightforward way of thinking based on simple consumer habits and needs.
It tries to ensure you are always putting the consumer/ customer first. Of course, this should always be the basis of marketing initiatives - but we can be distracted.. [more…]
Folks – Buckle up because this blog post is going to make your head spin around like a top! Brace yourself and take some notes here.
Read the article. Social media lead generation has been notoriously challenging for B2B companies. It makes sense -- when your industry isn't consumer-focused, it's difficult to attract a large audience relevant to your business.
A new study released today by ExactTarget found that nearly half of UK consumers interact with brands on Facebook and nearly a quarter of those are more likely to make a purchase from that brand.
In this issue of eMarketingnews.tv: We look at the two most successful viral ad videos for March 2012, we look at the efforts Facebook are making to improve the functionality and look of their business pages/fan pages; YouTube make some major updates to improve viewer satisfaction. To view eMarketingNews.tv click here
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.