Metrics
Generate 'Data Backed' Lead Generation Targets.... Inbound Marketing ROI [Calculator]. How many Inbound leads are needed to reach your financial targets & provide real ROI?
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For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.
But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?
Discover why good B2B data is so valuable to your business
B2B data is an ideal way to connect with the people that need your product or service. It is the key to unlocking your marketing potential – and your future growth. But what if you don’t have the high-quality data that you need?
"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.
Here are some basic SEO tips to get you started:
1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time. [more…]
Managing data and using it to deliver customers insight is crucial in B2B Marketing
But getting the most out of data means doing it right. Find out how to avoid:
- Confused and haphazard strategies
- Unreasonable expectations as to what data can accomplish
- Squandered databases.
Fill out the form and get your eGuide now >>>>>>
Top graphic by Shutterstock
Managing data and using it to truly deliver customers insight is crucial to every element of success in B2B marketing and business in general.
But getting the most out of data means doing it right. Read our eGuide, 5 deadly sins of B2B data, to find out how to avoid:
- Confused and haphazard strategies
- Unreasonable expectations as to what data can accomplish
- Squandered databases.
#LFW2016 : Social media stats from Greenlight
Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. [more…]
Sky Store has appointed Telegraph Hill to increase awareness of Sky Store as the home of Pre-Order. The agency will deliver an integrated campaign across social platforms.
Telegraph Hill was selected as the agency for the Sky Store account after a competitive pitch. Their work for Sky Store started in November 2015 and continues through 2016.
The agency will drive awareness for some of the biggest film releases, such as the latest James Bond movie Spectre. The strategy will be digitally and content-led with a strong focus on social media. Content will focus on delivering curated animation, images and video across key social platforms.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering. 
Prince Harry and Meghan are to drop the word “royal” from their brand from spring 2020, weeks after the couple announced they were stepping aside as working members of the British royal family. 
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.