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Location location location and just in time: new mBlox technology delivers mobile engagement at the right place, at the right time

by on February 28, 2012

mBlox, a leader in mobile consumer interaction and payments, today announces mBlox Engage, a cloud based solution delivering the next generation of mobile marketing engagement.

By offering real time, location-based analytics and reporting, it enables brands to achieve new levels of insight into consumer behaviour on mobile – facilitating the best possible content delivery and strengthening the relationship between the brand and end user.

Click here for the report

With opt-in consent from the consumer, Engage uses real time, location aware content delivery and customer activity reporting to ensure mobile marketing takes place on an individual, personalised level. mBlox Engage provides brands with unprecedented levels of user insight, allowing them to track mobile marketing effectiveness and improve the quality of the user experience.

The new technology can also be set to automatically respond to consumer interaction, for example; it will add or remove a limited offer once the timeframe has expired or the stock has been exhausted


INITIALS wins multichannel brief to launch Peugeot 208

by on February 28, 2012

INITIALS Marketing has been appointed by Peugeot for the UK pre-launch of its 208 model, set to be the car marker’s most important launch for [more…]

Who is the hot bikini girl in the Kindle/Kindle Fire commercial?

by on February 27, 2012

Watch the Kindle video

Q: Who is the hot bikini girl in the Kindle/Kindle Fire commercial?

A: Anna Zielinski


SMS is still the king of messaging / New research from Acision

by on February 27, 2012

Acision research shows SMS is still the king of messaging with half of UK smartphone users stating they would be lost without it


Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”

by on February 27, 2012

 Cross-Channel and Multi-Channel Marketing: One and the Same?  


Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.


I always did like “friends”

by on February 26, 2012

Spotted in Pinterest - Jennifer Aniston.


What Simon really gets up to in his bedroom with his virtual friends

by on February 25, 2012

 - join them on a tour of their new home and find out what Simon really gets up to in his bedroom with his virtual friends...


PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

by on February 24, 2012

Somo, ( the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.


UK m-commerce will rise by a massive 53 per cent in 2012 …

by on February 23, 2012

Many consumers are worried about using their mobile devices for online shopping, research has found.

Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.