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How influencer marketing platforms boost social media strategy

Influencer marketing platforms are an excellent tool to help business owners boost their social media marketing plan. Investing in influencer marketing is a cost-effective strategy to increase your business exposure and brand awareness.

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How to create an effective social media strategy

Social media is one of the best tools for free advertising the world has ever seen. With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business

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How to find the best social media contest and sweepstakes ideas

It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during

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Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

Mark Skilton, professor of practice at Warwick Business School, said: “It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation. “Facebook, Twitter, Google and the like are commercial

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Big brands no longer get big love from UK consumers

Big #brands no longer get big love from UK #consumers, says @FKCLondon report https://t.co/WEa4YmEaoJ #marketing #retail pic.twitter.com/Tnp7kHjx5o — Marketing Comm News (@marcommnews) August 22, 2018

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