Gadgets
Promotional products are among the most cost-effective ways of advertising. For a low price, you can expose your brand/business and business name, logo and message to a large number of people.
Here are reasons why you should opt for promotional giveaways to market your business.
Peloton has appointed Blacklist Creative as its Production Studio consultants, assisting with the set-up, staffing and operation of Peloton’s broadcast production studio in London.
Adobe makes voice more personal
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes.
In 2017 alone, Adobe Analytics Cloud data showed that online sales were up 103% year-over-year.
Gadgets are everywhere; they come in just about every guise you can imagine and range from being highly developed for a single purpose to having no use at all. Whether you are a self-proclaimed fan or not, you can’t avoid them.
Unless you’ve been living under a rock for the last few months, you might recognise the first item on our list – a particular item that has captured the attention of millions. Without any particular marketing effort, a simple handheld gadget with no discernible function and no digital interface has rocketed to global notoriety; guess what it is yet?
Provides Publishers access to People-Based Marketing Budgets
Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.
This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]
As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.
There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.
Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.
The only interaction with a customer service representative is when the buyer collects their food.
Marketing technical products can be challenging.
Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.
Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.
Affordable Technology Gifts for 2017 And Beyond
Just a few decades ago, the idea of handheld computers in our pockets was almost unthinkable and none of us carried mobile phones or had internet access. While there was plenty of technology available, it carried a price tag far higher than the average salary could achieve.
Today, technology is developing at a sensational rate and there are thousands of high tech consumer products available to buy at relatively cheap prices. Products that would have been major investments several years ago are now affordable gifts for your friends and family.
Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers.
SOP addresses demand for customizable digital platform with SaaS style pricing model
Globant presents two new platforms to its proprietary industry software delivery model, “Services over Platforms” (SoP).
The company introduced earlier the initial SoP portfolio, which included StarMeUp, an employee engagement platform; and I AM AT, a mobile technology platform focused on gaming and social media; and now adds two new platforms: Acamica, an e-learning technology platform; and Collokia, a machine learning-collaboration algorithm for employees. [more…]
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Graphic artists create the images that are often sent to printers. However, they typically work for a client who then forwards the files or designs to the printer.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a