Gadgets
The current COVID-19 crisis is impacting everyone in some way:
How companies conduct business, how information is consumed, deciding what we really need and what we buy, are now being re-examined.
Promotional products are among the most cost-effective ways of advertising. For a low price, you can expose your brand/business and business name, logo and message to a large number of people.
Here are reasons why you should opt for promotional giveaways to market your business.
Peloton has appointed Blacklist Creative as its Production Studio consultants, assisting with the set-up, staffing and operation of Peloton’s broadcast production studio in London.
Adobe makes voice more personal
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes.
In 2017 alone, Adobe Analytics Cloud data showed that online sales were up 103% year-over-year.
Gadgets are everywhere; they come in just about every guise you can imagine and range from being highly developed for a single purpose to having no use at all. Whether you are a self-proclaimed fan or not, you can’t avoid them.
Unless you’ve been living under a rock for the last few months, you might recognise the first item on our list – a particular item that has captured the attention of millions. Without any particular marketing effort, a simple handheld gadget with no discernible function and no digital interface has rocketed to global notoriety; guess what it is yet?
Provides Publishers access to People-Based Marketing Budgets
Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.
This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]
As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.
There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.
Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.
The only interaction with a customer service representative is when the buyer collects their food.
Marketing technical products can be challenging.
Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.
Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.
Affordable Technology Gifts for 2017 And Beyond
Just a few decades ago, the idea of handheld computers in our pockets was almost unthinkable and none of us carried mobile phones or had internet access. While there was plenty of technology available, it carried a price tag far higher than the average salary could achieve.
Today, technology is developing at a sensational rate and there are thousands of high tech consumer products available to buy at relatively cheap prices. Products that would have been major investments several years ago are now affordable gifts for your friends and family.
Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.