Mobile
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.
They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.
Staying connected is as important today as ensuring you have your wallet with you.
Without our smartphones, where would we be? Unable to send and receive texts, make calls, check emails, keep our eyes on our business and of course awkwardly avoid eye contact of total strangers on public transport.
Having our smart devices charged and ready for action is imperative but what do you do when you’re out and about?
Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.
After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.
If you are a business person or a marketer, one of the greatest achievement you can have in your website is a constant flow of traffic. When you are getting many views and hits, chances are, you are increasing your customer reach.
The challenge always comes in knowing how to get the traffic you desire, and how to keep the customers in your site. Some of the top five ways to increase your website traffic include:
Adobe makes voice more personal
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes.
In 2017 alone, Adobe Analytics Cloud data showed that online sales were up 103% year-over-year.
Back in 1999, Keanu Reeves was famous for playing Neo in The Matrix, and not for looking sad on a bench.
Nokia was also the “world’s leading mobile phone supplier” back then, and it used this popularity to feature its Nokia 8110 “banana phone” in The Matrix film. [more…]