Mobile
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.
They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.
Staying connected is as important today as ensuring you have your wallet with you.
Without our smartphones, where would we be? Unable to send and receive texts, make calls, check emails, keep our eyes on our business and of course awkwardly avoid eye contact of total strangers on public transport.
Having our smart devices charged and ready for action is imperative but what do you do when you’re out and about?
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes
Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.
Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.
After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.
If you are a business person or a marketer, one of the greatest achievement you can have in your website is a constant flow of traffic. When you are getting many views and hits, chances are, you are increasing your customer reach.
The challenge always comes in knowing how to get the traffic you desire, and how to keep the customers in your site. Some of the top five ways to increase your website traffic include:
Adobe makes voice more personal
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes.
In 2017 alone, Adobe Analytics Cloud data showed that online sales were up 103% year-over-year.
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Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:
• Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
• Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
•Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
• 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
• Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
• By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.
Back in 1999, Keanu Reeves was famous for playing Neo in The Matrix, and not for looking sad on a bench.
Nokia was also the “world’s leading mobile phone supplier” back then, and it used this popularity to feature its Nokia 8110 “banana phone” in The Matrix film. [more…]
For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.
For all travel companies, 89% of last-minute booking traffic is now on mobile devices
The majority of mobile traffic and bookings comes from travellers looking to get away on a whim, so the convenience of online and apps helps drive this change. Although increased mobile use gives more opportunity for retailers to connect with their consumers, it highlights the importance of connecting these touchpoints across all devices so convenience doesn’t come at the price of a great user experience. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.