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B2B Marketers : Get a 100% discounted bespoke newsletter for your business – special trial offer

by on May 28, 2015

I will show you how to get the right newsletter, with the right content designed to get you that all important new business.

Sign up for your bespoke newsletter here or click find out more

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Sky launches new platform to create easy access to TV images

Sky launches new platform to create easy access to TV images

by on May 26, 2015

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.

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Content Marketing : How the motor industry can achieve the best possible results for the money spent

by on May 25, 2015

How Content Marketing Can Benefit the Motor Industry

When Felix Baumgartner made his record-breaking skydive for the Red Bull Stratos project in 2012, he did much more than set the record for distance and speed in a four-minute free-fall that saw him become the first human being to surpass the sound barrier while travelling outside of a mechanical vehicle.

Baumgartner also handed his sponsor a veritable gold mine of content marketing opportunities that could provide dividends for the next decade.

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How brands are using social listening as a research and a listening tool – Meltwater

by on May 12, 2015

Meltwater write ... Focus groups can be time and labour consuming, expensive and not always reliable; that is before social listening was added to the mix.

  • Social listening can dish the dirt on how our audience really feels, without them feeling under pressure to offer a particular answer.
  • Social listening is the difference between asking a question and eavesdropping on a conversation.

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Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions

by on May 6, 2015

Events - ad: tech London 2015 - Why exhibit?

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The “scientists” and the “artists” – The skills needed for modern marketing

by on May 1, 2015

eBay Advertising’s Alessandra Di Lorenzo discusses the need to merge science and creativity in today’s marketing landscape

A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop has changed drastically since then and we as marketers have had to evolve accordingly.

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Events : How multichannel marketing automation can easily teach your old dog some new, impressive tricks to engage customers and boost sales!

by on April 28, 2015

Your email marketing will die alone - unless it goes multichannel

This Thursday April 30 at 10.30 am Tiago Oliveira from E-goi will be talking about multichannel marketing automation at MWL 15.

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Linkfluence Radarly : This new solution has become an indispensable one-stop-shop for advertisers and agencies

by on April 14, 2015

Linkfluence reinvents Radarly, setting a new standard for Social Media Intelligence solutions

Linkfluence continues its development in Europe with the launch of a new version of Radarly, its Social Media intelligence Suite. Thanks to its new functionality, including the processing of data in real time and the processing of large volumes of data, Radarly has become the ultimate Social Media Intelligence solution on an international scale.

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Business broadband the do’s and the don’t’s

by on March 27, 2015

Modern businesses rely on the Internet to carry out their day to day transactions. For this reason, business broadband services should be fast enough to enable such businesses conduct their online transactions efficiently.

A fast connection offers sufficient bandwidth and unparalleled performance, regardless of the number of people/applications sharing it at any given time.

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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