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Insanity has been defined as “repeating the same behaviour and expecting different results”.

by on February 23, 2012

Behind on achieving your first quarter's results?

The 'View from the Top' plan from this blog gives you real results muscle when it comes to getting both quality and quantity for your 2012 marketing message.

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UK m-commerce will rise by a massive 53 per cent in 2012 …

by on February 23, 2012

Many consumers are worried about using their mobile devices for online shopping, research has found.

Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.

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Less than two percent of iPad apps available are for commercial business use

by on February 22, 2012


With the iPad3 expected to be launched in just a couple of weeks (7th March), commentators are already talking about 2012 as the year that tablets really take their place in the work place as a serious business tool.

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Box at TFM&A 2012

by on February 20, 2012

At this year’s TFM&A, Box are showcasing their range of digital solutions including User Experience Consultancy and Mobile and Web Development Services as well as a new CMS engagement module http://tfma.boxuk.com/.

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SI Swimsuit Issue is ‘enormous’ business

by on February 20, 2012

There is a Sports Illustrated Swimsuit Music Festival, sponsored by Lexus, where blog-approved bands like White Denim and the Black Lips will play at the Cosmopolitan Hotel in Las Vegas. Wait, what?

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How to increase the effectiveness of email marketing / MediaCo at TFM&A

by on February 20, 2012

MediaCo is inviting attendees to optimise the time they spend at TFM&A 2012 by focusing on the business benefits of strategic internet marketing including:

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Don’t miss TFM&A 28 – 29 February 2012

by on February 18, 2012

TFM&A is renowned for its leading Keynote programme, where industry experts take the stage over the two days. 

Read on for further information on this year's [more…]

550 social media experts covering 35 markets / Social@Ogilvy is born

by on February 13, 2012

Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company's agencies, connecting Ogilvy's social media experts in all areas of business including direct marketing, digital marketing, and public relations. http://goo.gl/JRTdF [more…]

‘Dare to be Digital’ competition / Ireland

by on February 13, 2012

The gaming industry offers students some of the most “viable and exciting” opportunities in Ireland, according to Dr Stephen Brennan, director of marketing and strategy of the Digital Hub Development Agency (DHDA), at the launch of the Irish leg of 'Dare to be Digital' competition. [more…]

High-street retailer truly innovating in the e-commerce space

by on February 13, 2012

Waitrose has selected Criteo to implement online behavioural targeting technology, in order to present shoppers with more targeted offers. 

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