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7 reasons your brand needs an explainer video

7 reasons your brand needs an explainer video

by on November 21, 2018

Today, every brand owner knows just how important a high Google ranking is for their business.

Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many reasons why online video has enjoyed considerable growth over the past few years.

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Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

by on November 3, 2018

An absurdly beautiful lady in a swimming pool, seemingly filled with 24-karat gold water, opens her eyes and looks directly into your soul.

She slowly moves through the water and almost flashes her bare breasts, but the camera cuts away.

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Video : How to promote a video on a Facebook page: Tips to make a profit

Video : How to promote a video on a Facebook page: Tips to make a profit

by on October 31, 2018

To let other people know about your offer, you have to expand your reach. There are a bunch of tools for representing your business, but the best-converting tool is a promo video on your Facebook page.

Why it a video better than text or an image? Customers want to see the service or goods in action, not read about them. The Cisco Company’s statistics claim that 90% of internet traffic in 2019 will be related to video content.

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Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

by on October 18, 2018

Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato.

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Studio Black Tomato launches their ‘Garden to Plate’ film for Belmond | Luxury Hotels, Trains and River Cruises

by on October 11, 2018

Content creation and marketing agency, Studio Black Tomato, today launches a new film for luxury hotel group, Belmond | Luxury Hotels, Trains and River Cruises.

Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign - designed to raise awareness of their philosophy of cuisine and commitment to championing sustainability.

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What you need to know about Facebook Watch  .. exclusive

What you need to know about Facebook Watch .. exclusive

by on September 13, 2018

 ...Exclusive ... The social-network, that has been heavily focused in videos at the moment with a significant push into the live-video broadcasts, stories, 360-degree videos, and the auto-playing clips featured in news feeds.

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[Watch] : Vitality has launched its first ever integrated marketing campaign

[Watch] : Vitality has launched its first ever integrated marketing campaign

by on September 3, 2018

Vitality launches new ‘Positively Different’ ATL campaign
 Vitality has launched its first ever integrated marketing campaign that encompasses its brands and business lines to celebrate [more…]

Discovering that your mum is the model for your drawing class   ..  Mars Bar

Discovering that your mum is the model for your drawing class .. Mars Bar

by on August 19, 2018

A Mars a day used to help you work, rest and play. In 2016, Mars became the bar to put some play in your day.

Now, Clemenger BBDO Melbourne has found a new way to remind people of a Mars Bar’s appeal, Enough Chocolate to Deal With Anything.

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‘Tearaways’ …  Prepare your school wear for next term  –  #retail

‘Tearaways’ … Prepare your school wear for next term – #retail

by on August 10, 2018

Our kidswear gets around. Lots of weekend wardrobes feature a Next item or two (or twenty), but where kids clothes probably have to work the absolute hardest is in the classroom. To show off how our schoolwear stands up to the demands of the school day we’ve ensured it’s fully Tested by Tearaways! To see how it fared when worn by a classroom of pint-sized pupils, watch our video then read on for the low down on why our range really has thought of everything…Enjoy this video for Next which made the top 5 in the best retail ads.

Well done to BBH London .. 

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[Watch] : Studio Black Tomato launch brand repositioning for Hotel Okura Amsterdam

by on August 1, 2018

Content creation and marketing agency, Studio Black Tomato, today launches repositioning work for Hotel Okura Amsterdam. One of the world’s leading hotels, Studio Black Tomato has created a new and clearer brand story for the business.

A well-respected hotel company with corporate clients, it risked being overlooked by the luxury-leisure audience, so a welcomed refresh has extended the brand’s appeal to other travellers, whilst improving internal communications. Studio Black Tomato ran a two-day branding workshop, with senior management members of Hotel Okura Amsterdam, to pinpoint the unique essence of the brand and map out how this could inform their new positioning.

The Hotel Okura, Amsterdam footage can be found here:

https://vimeo.com/269174116/1a8744a6d9

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