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Unbounce

There has always been a sort of push-and-pull in content strategy between the need for the production of high-quality writing and the generation of Google-friendly content. Does securing the desired spot on a SERP (search engine results page) require the most unique and innovative work, or does it merely involve unlocking the secret formula [more…]

Unsplash

Customer experience (CX) has been an aspect of marketing greatly impacted by the ongoing effects of the coronavirus crisis, not least because consumer expectations have fluctuated and changed wildly in a comparatively short space of time. CX is a growing discipline and something that all businesses need to be ‘on top of’ if they’re [more…]