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50% discount on an exclusive ‘Mobile Insight’ report / TFM&A

by on February 15, 2012 in Apps & Software, Events, Events & Awards, Mobile, Special Issue

 bemoko, the leading multi-channel optimisation specialist announces that they will be offering a 50% discount on their exclusive ‘Mobile Insight’ report to companies visiting their stand at the Technology for Marketing show at Earls Court 2 in London at the end of February.

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Why is there no tech startup ecosystem in Manchester?

by on February 14, 2012 in Nuggets, Regional, Small Business, Startups

 Martin Bryant reports... The short version: There's a Manchester Startups Facebook group, and please let me know about startups to add to the list in this post, and ideas of next steps, in the comments. Now here's the long version... [more…]

Dawn McGruer asks about social media marketing preparedness

by on February 13, 2012 in Businesswoman, Latest News, Nuggets, Small Business

Social computing is not a fad.

Nor is it something that will pass you or your company by.

http://goo.gl/HTZ61

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“London commuters took offence at its sexist slogans”

by on February 10, 2012 in Lead story, London & South East, Marketing, Nuggets

 

A tongue-in-cheek ad campaign for video conferencing firm Powwownow –  has been attacked with graffiti

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Key trends in Experiential Marketing that affects consumer behaviour | Buzz Blog from Hot Cow

by on October 18, 2011 in Uncategorized

via hotcow.co.uk
 Emerging technologies are rapidly reshaping the way consumers interact with brands. While brands are becoming more focused on the customer experience, consumers’ cravings [more…]

Search Results purple frog : Refer-On

by on October 6, 2011 in Uncategorized

Hub Showcase and Purple Frog October 5, 2011 by John Welburn · Leave a CommentFiled under: Business Networking  Hi I thought you might like to [more…]

easyFairs® achieves 28% revenue increase and strong profitability in FY 2010-11

by on September 19, 2011 in Uncategorized

easyFairs CEO Jean-François Quentin   Brussels, 20 September 2011: easyFairs, Europe’s leading organiser of time & cost-effective trade shows, has exceeded its own growth forecasts [more…]

Chinwag Insight: Facebook Marketing

by on September 15, 2011 in Uncategorized

 What’s it all About?

Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight [more…]

‘Turning my focus to Europe’ ‘Growing eBay Fashion’ ‘The Kate Middleton dress effect’

by on August 29, 2011 in Uncategorized

Miriam Lahage is a keynote speaker at the Internet Retailing Conference 2011

We speak to her about the future of eBay, working for the world’s largest online marketplace, professional similarities between the US and the UK, and e-commerce friends.

Miriam Lahage, European General Manager FashioneBay

You’ve been at eBay since September as General Manager Fashion. How is it going?

With my years of fashion retail experience and particular vision for fashion e-commerce, the opportunity to lead the fashion vertical of the world’s largest online marketplace was an incredible draw.

I am committed to delivering fashion consumers the broadest selection of clothing, shoes and accessories online at incredible value and equally committed to providing brands, designers and small-business fashion entrepreneurs a cost-effective, highly competitive distribution channel and compelling shopping environment to drive growth.

eBay is incredibly well-positioned to drive shopping innovation and create growth opportunities for fashion brands and I’m thrilled to have the chance to lead such a dynamic business. No other destination can offer fashion savvy shoppers such choice and value.

I am now turning my focus to Europe. While I will continue to work with global brands and maintain a presence with the market and the media in New York, going forward I will be based in London, and will be turning my attention to Germany, France, and Italy, as well as the UK.eBay in Europe has experienced significant growth, and I am excited to be able to help it go from strength to strength.

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BROTHER UK / Following the ultimate road trip along Route 66

by on August 25, 2011 in Uncategorized

 

Global print technology specialist Brother UK will next week launch a major UK-wide consumer marketing campaign. The campaign, an investment of £1.5m, follows the ‘ultimate road-test’ of Brother’s P-touch labelling machines on a 10 day road-trip along the length of America’s Route 66.

 

The campaign was produced by Grey UK and is built on the tagline ‘labels are powerful – what does yours say?’ Route 66, an iconic global label itself, provided a unique way to amplify the theme of labelling and explore the versatility of the product range. Filmed in just 10 days, across 10 locations and covering 3,000 miles, the 19-strong team identified, interviewed and observed 12 people living and working along Route 66. School teachers, pupils, cowboys, and even exotic dancers discussed the meaning behind the label of Route 66 and how they would label themselves.

 

 

The campaign, directed by British Director and infamous road-tripper James Gooding, will first be aired as a 30 second TV ad during ITV’s Coronation Street on Monday 22nd August and will run on primetime TV slots for four weeks. Complementary print ads will appear in the Daily Telegraph, Telegraph Magazine, Sunday Times Magazine, Daily Mail Weekend and BBC Gardeners World between August and October, in order to reach the product’s target audiences such as gardeners, home improvement enthusiasts and hobbyists.

 

Online advertising will be focused on targeted networks such as Specific Media, along with Facebook and Youtube (live from 22/8/11) social media executions supported by the campaign website. Subsequent POS activity will be rolled out in national retail stores such as Staples, Ryman and Maplin.

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