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“At OMMA Display Europe we pop the hood on the new ad machine to see how it can be made to work for you”

by on August 15, 2012 in Advertising, Best advertising story, Events & Awards, Lead story, London & South East, Retail News, Videos

Rumours of the “death of display” have been greatly exaggerated. Left dormant or dwindling as the worldwide recession drove marketers to the tried and true ROI of search, display advertising has roared back against predictions of decline. In the UK alone, spending was up 13% in 2011 and finally broke the billion pound mark.

Mediapost ventures from its U.S. home base across the pond for the first OMMA Display Europe. [more…]

ad:tech London 2012 / Are you figuring out your digital strategies and assessing which technologies and trends are just passing fads?

by on August 6, 2012 in Apps, Ecommerce, Email Marketing, Events & Awards, FaceBook, Gamification, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, QR Codes, Search Marketing, Twitter

Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012.

Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.

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Trends : The top 8 current and future trends in social TV / KIT digital

by on May 22, 2012 in Lead story, Mobile/Tablet, News you can use, Online Advertising, Videos

Here is what KIT digital believes are the top 8 current and future trends in social TV [more…]

“The store fights back – energising the retail experience using screenmedia”

by on May 7, 2012 in Events, Events & Awards, featured item, Mobile, Special Issue, Tech

Screenmedia_expo_2012

Screenmedia expo 2012 education programme finalised and new retail workshop announced

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Internet Retailing Expo (IRX 2012), taking place at the NEC in Birmingham this week

by on March 20, 2012 in Events, Events & Awards, Lead story, Retail News

Internet Retailing Expo (IRX 2012), taking place at the NEC in Birmingham, 21-22 March, is THE big event in the ecommerce and multichannel retail calendar.

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Techy tweens & teens who can’t fathom a time before the internet and smartphones

by on February 14, 2012 in Marketing, News you can use, Research, Retail News, Rock 'n Roll

In the latest stage of our Lifestage omnibus, Vox Pops International filmed and spoke to thirty teens aged between 13-16, and twenty tweens aged between 9-12, in Manchester, Birmingham, Guildford, .....

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