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Begorrah – what’s going on : Sheep go green for St Patrick’s Day

by on March 17, 2012 in Advertising, Marketing, News you can use, PR, Retail News

A flock of Scottish sheep have joined some of the most famous landmarks in the world as part of a marketing stunt to mark St Patrick's Day.

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“We need to speak with one voice in calling for a freeze on APD” – says Darren Caplan, AOA

by on March 9, 2012 in featured item, Media, News you can use, Nuggets, PR

Twelve months ago, a broad cross-section of airport, airline and tourism organisations formed a coalition to campaign on Air Passenger Duty (APD). [more…]

“There is a better way for Britain to blow £25 million on marketing”

by on February 13, 2012 in Advertising, Latest News, Marketing, Regional

David Tarsh takes the government to task for missing the point on welcoming visitors. Tarsh is managing director of Tarsh Consulting.

Jeremy Hunt, Secretary of State for Culture Media and Sport, officially launched VisitBritain's GREAT image campaign last week.

How I would love to say that the campaign is GREAT. But the best one can say is that as an advertising campaign, bits are GREAT but there is a better way for Britain to blow £25 million on marketing. [more…]

British weather : “Four seasons and a temperate climate is attractive”

by on February 13, 2012 in Latest News, Marketing, News you can use, Regional

British weather is often seen as a drawback but a marketing campaign is hoping to use the nation's favourite talking point to attract foreigners.

So can Britain's weather really boost tourism? http://goo.gl/qJK5Z

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