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Duracell supported by Energy Saving Trust is encouraging consumers to maximize power use from their batteries, tap into unused resource and reduce energy wastage in the home this Autumn.
AdInsight, (www.adinsight.com), the leading provider of call tracking and call analytics solutions in the UK, announced today that it will be launching AdInsight Performance, an enhancement of its flagship product AdInsight Clarity, that enables users to track which publishers are driving phone calls to their business.
Ocean Outdoor has announced the winners of its annual The Art of Outdoor Digital competition which celebrates pioneering agencies and brands that are pushing the creative boundaries of digital out of home advertising, showcasing their content on Ocean’s extensive digital network.
TomTom today announces that Gary Raucher has been appointed Senior Vice President Marketing of TomTom’s consumer business unit.
He will be responsible for managing TomTom’s brand and all consumer-related marketing and communication activities globally. Gary will report to Corinne Vigreux, Managing Director of TomTom’s consumer business.
Creating consumer shopping profiles where the consumer chooses to give brands access to their personal data and shopping habits will enhance the shopping experience for all. This is the view of Dr. Alexey Andriyanenko, co-founder and director of mobile shopping innovator Shopitize
Andriyanenko says smarter cross-channel shopping data will empower the consumer to connect with their favourite brands.The mobile shopping expert reassures doubters that it will not be like ‘big brother’ watching and evaluating every purchase, but rather linking and rewarding customers with what they like by anticipating their shopping habits.
Performance Horizon Group (PHG), a leading provider of performance marketing technology, has been appointed by full service performance-based digital agency iProsperMedia to effectively manage its clients’ affiliates.
iProsperMedia, a London-based digital agency that specialises in the promotion and marketing of savings and investment products, will be working with PHG to bolster its offering to a number of its clients