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Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix

by on November 1, 2012 in Events, Events & Awards, FaceBook, Lead story, London & South East

Case Study: Paddy Power and Adobe talk Social Media
Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum.
Social media monitoring is important for Paddy Power, an online betting company.
Facebook Marketing Immersion 19 November 2012 | London

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Duracell Release Video of Iconic Duracell Bunny

by on October 24, 2012 in Latest News

Duracell supported by Energy Saving Trust is encouraging consumers to maximize power use from their batteries, tap into unused resource and reduce energy wastage in the home this Autumn.

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“AdInsight Performance provides a more transparent solution with a richer data set” Ross Fobian, AdInsight

by on October 11, 2012 in Apps & Software, Business, Gadgets, Lead story, Mobile, Websites

AdInsight, (www.adinsight.com), the leading provider of call tracking and call analytics solutions in the UK, announced today that it will be launching AdInsight Performance, an enhancement of its flagship product AdInsight Clarity, that enables users to track which publishers are driving phone calls to their business.

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Toyota drives away with the top prize in Ocean’s Art of Outdoor Digital Competition

by on October 11, 2012 in Digital Marketing, featured item, Lead story, London & South East, Media

Ocean Outdoor has announced the winners of its annual The Art of Outdoor Digital competition which celebrates pioneering agencies and brands that are pushing the creative boundaries of digital out of home advertising, showcasing their content on Ocean’s extensive digital network.

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Revolutionary media solution connects brands to the multi-screen home, through a single source of delivery and reporting

by on September 25, 2012 in Advertising, Apps, FaceBook, Google, iPhone, London & South East, Nuggets

London, 24 September 2012: Specific Media today announces the launch of Householding™, a holistic media planning solution that allows advertisers to reach all internet-connected devices within the multi-screen household.

For more information about the media buying revolution, please visit  www.householding.co.uk .

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m-hance launches integrated enterprise social networking solution for SMEs

by on September 20, 2012 in Latest News, Nuggets, Small Business

m-hance, one of the UK’s fastest growing providers of business software solutions, announces the launch of its integrated enterprise social networking solution (ESN) for SMEs, m-hance Social Business (mSB).

mSB is the only UK-based ESN solution which offers secure and seamless out-of-the-box connectivity to financial management, CRM, SharePoint and other SQL and Oracle based applications, enabling employees to easily access, comment on and share valuable knowledge from one unified system to drive more profitable communications. [more…]

TomTom appoints Gary Raucher as Senior VicePresident Marketing

by on September 19, 2012 in Movers & Groovers, Nuggets

TomTom today announces that Gary Raucher has been appointed Senior Vice President Marketing of TomTom’s consumer business unit.

He will be responsible for managing TomTom’s brand and all consumer-related marketing and communication activities globally. Gary will report to Corinne Vigreux, Managing Director of TomTom’s consumer business.

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‘Hi Stavros, it looks like it going be a great show’ / New video about the Global Daily Deal Expo 2012

by on September 8, 2012 in Events, Events & Awards, Lead story, London & South East, Retail News

Stavros Prodromou, Founder & CEO at Global Daily Deal Association has a new video about ...

  • The Global Daily Deal and Hyperlocal Event. Presented by the Global Daily Deal Associaton. The Expo will take place at the Park Plaza Westminster Bridge on the 30+31st of October 2012.

    Already confirmed to speak at the event are Mikal Belicove of Entrepreneur.com, Fabian Heilemann from Google-owned Dailydeal.de, Gerard Doyle of DiscountVouchers.co.uk Mathias Jacobs of Dealcollector.co.uk, Peter Casey from NimbleCommerce, Gene Murphy from Redeem&Get and Jason Keiles of Group Commerce

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Dr. Alexey Andriyanenko / “Smarter cross-channel shopping profiles to empower consumers to connect with their favourite brands”

by on September 4, 2012 in Lead story, Marketing, QR Codes, Retail, Retail News, Search Marketing

Creating consumer shopping profiles where the consumer chooses to give brands access to their personal data and shopping habits will enhance the shopping experience for all. This is the view of Dr. Alexey Andriyanenko, co-founder and director of mobile shopping innovator Shopitize

Andriyanenko says smarter cross-channel shopping data will empower the consumer to connect with their favourite brands.The mobile shopping expert reassures doubters that it will not be like ‘big brother’ watching and evaluating every purchase, but rather linking and rewarding customers with what they like by anticipating their shopping habits.

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Performance Horizon Group partners with iProsperMedia

by on August 22, 2012 in Nuggets, Retail News

Performance Horizon Group (PHG), a leading provider of performance marketing technology, has been appointed by full service performance-based digital agency iProsperMedia to effectively manage its clients’ affiliates.

iProsperMedia, a London-based digital agency that specialises in the promotion and marketing of savings and investment products, will be working with PHG to bolster its offering to a number of its clients

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