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TheMarketingblog – Max Clifford antics, M&S £150m Website News, UK Advertising Spend, Rory Sutherland, SMX London, Catherine Becker – adconnection, The Grocery Eye, How to Academy, Jeff Bezos

Make your prospects stop…read… think… behave… differently From app.flashissue.com This is the latest issue of theMarketingblog newsletter. Call Will Corry 01784 434 412 if you want your success story loaded into the next issue. Related Posts Vladimir Yevtushenkov: Career Path of the Founder […]

TheMarketingblog – Max Clifford antics, M&S £150m Website News, UK Advertising Spend, Rory Sutherland, SMX London, Catherine Becker – adconnection, The Grocery Eye, How to Academy, Jeff Bezos Read More »

Realeyes wins I-COM Big Data Venture Challenge

LONDON — 11 April — Realeyes, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Big Data Venture Challenge award at the 2014 global I-COM summit for the marketing measurement

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Transparency and how to manage it / Andy Pearch, Director, MediaSense

The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and

Transparency and how to manage it / Andy Pearch, Director, MediaSense Read More »

For the first time in the history of Interbrand’s Best Global Brands report, there is a new number 1 brand Apple

LONDON, (30 September 2013) –  Interbrand’s 2013 Best Global Brands For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands

For the first time in the history of Interbrand’s Best Global Brands report, there is a new number 1 brand Apple Read More »

What is your biggest social media pet peeve?

We spotted this in LinkedIn from Chapworking – for Chaps who Network What is your biggest social media pet peeve, chaps? What drives you round the twist on Twitter? What gets your proverbial goat on Facebook and LinkedIn? Let’s have a

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“The Shopitize mobile couponing channel has the potential to bring about a land shift change in the way that brands connect with consumers” / Aunt Bessie’s Brand Manager, Helena Blincow

Aunt Bessie’s joins Shopitize’s unique mobile couponing trial “Mobile technology is becoming increasingly important to all brands as it enables direct interaction with the customer via a platform which reaches every demographic,” says Aunt Bessie’s Brand Manager, Helena Blincow. Mobile

“The Shopitize mobile couponing channel has the potential to bring about a land shift change in the way that brands connect with consumers” / Aunt Bessie’s Brand Manager, Helena Blincow Read More »

“Apple and Amazon have credit card data for hundreds of millions of consumers and will own the hugely lucrative micropayments market in future”

“Tablet devices are simply credit cards. The real battle is for profitable ecosystems” – Magister Advisors report Debating features of the latest tablet offerings misses the entire point that there is a fundamental shift in business models of leading consumer

“Apple and Amazon have credit card data for hundreds of millions of consumers and will own the hugely lucrative micropayments market in future” Read More »