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Transparency and how to manage it / Andy Pearch, Director, MediaSense

by on March 5, 2014 in Advertising, Business, Lead story, News you can use, Retail

The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.

At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]

For the first time in the history of Interbrand’s Best Global Brands report, there is a new number 1 brand Apple

by on September 30, 2013 in Advertising, Events & Awards, Lead story, Research

LONDON, (30 September 2013) –  Interbrand’s 2013 Best Global Brands

For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands.
With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.

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What do you get if you put an MP, a telephone engineer and four bankers in a boat?

by on July 27, 2013 in Events & Awards, featured item, Lead story, Northern England, PR

What do you get if you put an MP, a telephone engineer and four bankers in a boat?

There’s no punch line here: this was the line up at Preston Marina on Saturday for a crack dragon boat racing team expertly put together to support Abbey Telecom’s fundraising campaign on behalf of Derian House Children’s Hospice.

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What is your biggest social media pet peeve?

by on April 15, 2013 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Marketing, Metrics, Mobile Marketing, Nuggets, Pinterest, PR, Retail, Retail News, Small Business, Startups, Twitter

We spotted this in LinkedIn from Chapworking - for Chaps who Network

What is your biggest social media pet peeve, chaps? What drives you round the twist on Twitter? What gets your proverbial goat on Facebook and LinkedIn? Let's have a frank discussion.

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“The Shopitize mobile couponing channel has the potential to bring about a land shift change in the way that brands connect with consumers” / Aunt Bessie’s Brand Manager, Helena Blincow

by on December 18, 2012 in Lead story, Mobile, Mobile Marketing, Retail, Retail News

Aunt Bessie’s joins Shopitize’s unique mobile couponing trial

“Mobile technology is becoming increasingly important to all brands as it enables direct interaction with the customer via a platform which reaches every demographic,” says Aunt Bessie’s Brand Manager, Helena Blincow.

Mobile shopping innovator Shopitize (www.shopitize.com) today announces that Aunt Bessie’s has become the latest big-name brand to sign up and trial its unique brand-to-consumer cashback mobile couponing service.

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Problems : Greenpeace hits out at Waitrose over Shell

by on December 4, 2012 in Blunders, Lead story, PR, Retail, Retail News

Greenpeace has launched a campaign against Waitrose's retail partnership with oil giant Shell, repurposing the supermarket's Christmas ad and urging it to #DumpShell. Via Marketing

Sabotaged ad: Greenpeace alters the green tokens shown in the Waitrose original
Sabotaged ad: Greenpeace alters the green tokens shown in the Waitrose original

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Promotion methods that attract more eyeballs to your blog

by on November 26, 2012 in Apps & Software, Gadgets, Marketing, Mobile, Retail News, Tech, Uncategorized, Websites

The meta description and keywords are in place.  The tags and featured image are all set.  You’ve completed your post and hit publish.  You’re all done, right?  Wrong.

You’ve spent the time to research and write a post, but you’re not going to promote? Without promotion, your post will inevitably be stuck in mud.  Too many people make this mistake.  You can see it in the number of shares, or lack thereof.  After publishing, it’s time for the icing. It’s time to promote your post.

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“Apple and Amazon have credit card data for hundreds of millions of consumers and will own the hugely lucrative micropayments market in future”

by on October 31, 2012 in Apps, Apps & Software, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Marketing, Metrics, Mobile, Mobile Marketing, Pinterest, Social Media, Tech, Twitter, Websites

"Tablet devices are simply credit cards. The real battle is for profitable ecosystems" - Magister Advisors report

Debating features of the latest tablet offerings misses the entire point that there is a fundamental shift in business models of leading consumer technology companies, according to analysis by Magister Advisors, M&A advisors to the global technology industry.

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Mazars LLP are headline sponsors for Business Expo 3.0 in Milton Keynes next year

by on October 12, 2012 in Apps, Apps & Software, Events, Events & Awards, FaceBook, featured item, Gadgets, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Pinterest, Twitter, Websites

The Business Expo 3.0 team is delighted to announce that Mazars LLP, an international accounting and business advisory firm, has become a headline sponsor for this unique one-day event on 8 March 2013 in Milton Keynes.

Visitors and exhibitors can book at www.national-expo.co.uk or call +44 (0) 1908 299050.

[more…]

Online retailing:Half (55%) of people enjoy that they don’t need to battle through crowds / Jamie Matthews, chief executive of INITIALS Marketing

by on September 13, 2012 in Apps, Apps & Software, Ecommerce, Email Marketing, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Pinterest, QR Codes, Retail News, Twitter, Websites

Via  eSeller ..  A couple of  months ago, high street stalwart Marks & Spencer reported its worst first-quarter results in three years, with general merchandise sales down 6.8%. On the same day that M&S announced these disappointing figures, online-only store ASOS revealed total sales growth of a massive 49%.

By Jamie Matthews, chief executive of INITIALS Marketing [more…]