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Aqueduct designs website to launch London Cancer

by on June 8, 2012 in featured item, Lead story

Creative digital agency, Aqueduct, has designed and built the website for new organisation, London Cancer, a partnership of NHS, academic, charity and cancer specialists dedicated to improving cancer patient outcomes and experience via an Integrated Cancer System.

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‘Raise a glass to your dad’ campaign / Johnnie Walker, Bushmills Irish Whiskey, J&B and Talisker

by on June 8, 2012 in Nuggets

Some of the world’s most famous whisky makers, including Johnnie Walker, Bushmills Irish Whiskey, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.

As part of their ‘Raise a glass to your dad’ campaign, the whisky makers partnered with MOFILM, a global network of some 45,000 film makers, to seek short films that pay tribute to fathers.

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Women for Women : Weight loss compliment is the best way into a woman’s good books

by on June 6, 2012 in Lead story, Retail News, Special Issue

Lads, want to say something nice to a lady?

How do you pay a woman a compliment? The latest and best advice for men is to do it as often and as carefully as possible.

Most men will realise how difficult it can be to say something nice about a lady without her hearing it as a negative.

It is a paradox that has frustrated and defeated men since the moment when simply showing up at her cave with a freshly killed woolly mammoth was suddenly not enough.

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“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK

by on June 5, 2012 in Apps, FaceBook, Google, iPhone, LinkedIn, Marketing, Metrics, Mobile Marketing, Nuggets, Pinterest, Research, Retail News, Social Media, Twitter

Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests just that. [more…]

All about exhibitors at Mobile Marketing live .. Textlocal, Prinovis, InMobi, Mojiva, Celtra, StrikeAd™, Adfonic and Fiksu

by on May 31, 2012 in Events, Events & Awards, Mobile Marketing, Mobile/Tablet, Nuggets, Retail News

Exhibitor list

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Controversial findings : “Devices Used To Access Surveys Are Changing Rapidly – Are You Prepared?”

by on May 31, 2012 in Lead story, Mobile/Tablet, Research, Retail News, Social Media

EasyInsites, an online research agency specialising in custom panels and online fieldwork, and Cint, a technology company providing solutions for gaining high-quality market insight, presented controversial findings today at the CASRO Technology Conference in New York City.

Their study found that survey-taking experiences on devices such as smartphones and tablets are often not positive, contrary to popular belief that our industry’s surveys work properly across devices.

Visit us at: www.EasyInsites.com

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RIM giving 6,000 employees the boot?

by on May 28, 2012 in Nuggets, Retail News

According to Reuters, Research In Motion (RIM), makers of handsets such as the Bold 9900 and the Curve 9360, may give as much as 6,000 of its employees the boot. It seems the Canadian firm’s predicament is getting worse.

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Women for Women : What women want in a ‘perfect man’

by on May 27, 2012 in Businesswoman, Latest News, Lead story, Research, Women for Women

A recent study by clothing company Austin Reed analysed the tastes and preferences of 2,000 British women and came up with a list of 30 traits that made up the 'perfect man'.

It's a pretty curious list. According to Austin Reed's findings, the perfect man earns £48,000 a year and drives an Audi. He is six foot tall with short dark hair and loves shopping. He eats meat and watches football but rings his mum regularly.

Oh, and he can swim. Obviously.

What traits would you include? Martina Quinn

You can find the rest of the list here. [more…]

Varonis, Big Data, Google+, Hutchison Whampoa, Red Rocket Media, StrongMail, Betfair, Rupert Staines, RadiumOne / theMarketingblog

by on May 25, 2012 in Lead story, Retail News

More than two thirds of IT people think Big Data should be a strategic priority according to research conducted by Varonis, the leading provider of comprehensive data governance software.

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All about Watson Phillips Norman, Focus Point Films, MARS\Y&R and Hiscox / theMarketingblog

by on May 25, 2012 in Entertainment, Nuggets

Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television

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