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Tungsten Network selects NewVoiceMedia as contact centre partner to transform service experience for global customer base

Tungsten Network selects NewVoiceMedia as contact centre partner to transform service experience for global customer base

by on August 30, 2018 in Business, CRM, Latest News, Lead Article, News you can use, Nuggets, Tech

 

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NewVoiceMedia, a leading provider of cloud contact centre and inside sales solutions, announced today that Tungsten Network has selected its NVM Platform to better serve its global customer-base by delivering exceptional, emotive experiences.

For more information about NewVoiceMedia, visit www.newvoicemedia.com. [more…]

Acquisition vs. Retention : Where should brands focus? … New White Paper

Acquisition vs. Retention : Where should brands focus? … New White Paper

by on May 11, 2018 in Customer's Voice, Digital Marketing, Latest News, Lead Article, Lead story, News you can use, Nuggets, Uncategorized

 This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and
innovation,as well as some of the
outcomes for business and customers.

[more…]

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by on July 25, 2017 in Best advertising story, Business, Latest News, Lead Article, News you can use, Nuggets

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

[more…]

Lack of data science skills presents major barrier to brands forming deep customer relationships

by on May 3, 2017 in Latest News, Lead Article, News you can use, Nuggets

A significant data science skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI, according to a new report by marketing experts Jaywing.

Despite nine in 10 marketers (92 per cent) agreeing that data management is a key priority for their business, Jaywing’s 2017 data-driven marketing report reveals that two-fifths of marketers (40 per cent) believe a lack of data and analytical skills is preventing them from delivering effective customer relationship management (CRM) strategies.

You can view the full report here. [more…]

LiveRamp announces acquisition of Arbor and Circulate

LiveRamp announces acquisition of Arbor and Circulate

by on November 18, 2016 in Business, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Tech

  • Further extends lead in omnichannel identity resolution across online and mobile channelsDoubles network of publisher partners and accelerates expansion of IdentityLink platform

LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that Acxiom has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million.

[more…]

The Cambridge Satchel Company has Customer Retention in the bag

The Cambridge Satchel Company has Customer Retention in the bag

by on August 5, 2016 in Lead Article, Lead story, News you can use

Fast growing and iconic UK fashion brand, The Cambridge Satchel Company, has prioritised improving customer retention and has selected Sailthru, the leader in Customer Retention Cloudsm for top global retail and media companies, based on the technology’s track record of success for modern and fast-growing retailers.

Founded in 2008 by Julie Deane as a way to fund her children’s school fees, The Cambridge Satchel Company quickly gained a cult internet following amongst fashion bloggers, becoming a ‘must have’ fashion accessory of many A-list celebrities, including the likes of Taylor Swift. In 2012, the company shot to fame after being featured in a Google Chrome advert and has gone on to open stores in its hometown of Cambridge, Glasgow, London’s Covent Garden and Shorts Garden, as well as beginning distribution to the USA and China. [more…]

Comments on the Dentsu Aegis acquisition of Gyro from Julie Langley, Results International

by on July 28, 2016 in Latest News, Lead Article, News you can use

Julie Langley, Results International says:

“We are seeing massive amounts of activity and growth in B2B, both within the agency sector and the marketing automation space. And this translates into M&A interest. Dentsu Aegis is not alone amongst the major networks to be looking to  bulk up its B2B offer and we can expect to see more announcements in the months ahead.

A good deal of this interest is likely to come from predominantly B2C players looking to secure a presence within the B2B space. [more…]

“74% of customers get frustrated with websites when content appears to have nothing to do with their interests”

by on June 14, 2016 in Business, Latest News, Lead Article, Nuggets, Retail

How personalisation has helped UK brands enjoy business uplift

Iain Lovatt - Faculty of Business and Law Advisory Board at University of the West of England

If you aren’t using personalisation in your marketing, you’re losing business. As blunt as this sounds, more and more customers are demanding an online experience that is suited to their needs.

A survey by Janrain revealed that 74% of customers get frustrated with websites when content appears to have nothing to do with their interests, while 73% of consumers surveyed by Digitaltrends said they prefer to do business with retailers who use personal information who make their shopping experience more relevant. Via article in LinkedIn

[more…]

BT – Growing acquisition and market share with a mature programme

by on July 30, 2015 in Latest News, Lead Article, Nuggets

In 2014, BT and Affiliate Window worked together on a series of objectives across volume, profit and innovation.

In the face of increasing price competition, the team had to find new opportunities throughout the year, while working closer than ever with the BT group and their publishers to protect and grow market share, without increasing average cost.

[more…]

Top Connect completes acquisition of TravelSIMshop.com

by on January 9, 2015 in featured item, Latest News, Lead Article

Telecoms firm Top Connect (www.topconnect.com) today announces that it has completed the acquisition of Austrian-based TravelSIMshop.com and has transferred its users to the TravelSim (www.travelsim.com) brand, a subsidiary of Top Connect.

[more…]